10-05-2009, 06:53 PM
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#1
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SyKo THAT GENIUS
Join Date: May 2006
Location: Crime Alley, Gotham City...
Posts: 4,330
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Left 4 Dead 2 Getting Massive Ad Campaign
Left 4 Dead 2 Getting Massive Ad Campaign
Quote:
Valve's Left 4 Dead 2 won't be getting lost between this holiday's big releases. Publisher Electronic Arts will see to that.
The company announced today a massive advertising campaign that will make sure gamers everywhere will be talking about the title this November.
"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."
Valve president Gabe Newell claimed the sequel will sell even faster than its other popular shooter, Half Life.
"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," he said. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."
The company recently announced a pre-order bonus for fans, giving them an exclusive in-game weapon, the baseball bat, early access to the multiplayer demo, and a discount at select retailers.
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source - IGN
I'm actually kinda excited to see what they do with 25 mill...
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