06/09/08 - How Lil' Wayne Became A Superstar-[WTF?]

One_Yaself_Hater · 06-09-2008, 09:17 PM

Mixtape strategy pays off with new "Tha Carter III"

• Tha Carter III Review
Lil Wayne was in the middle of one of his all-night recording sessions when he had a breakthrough. "He called and said, 'Slim, come here,'" recalls Ronald "Slim" Williams, president and CEO of Wayne's longtime label, Cash Money Records. "He played 'Lollipop' for me, and I'm like, 'Play it again, I love this record.' He played that record about 10 times, and I said, 'That's it, Wayne, that's the record right there. We hit the lottery.'"

On "Lollipop," vocoder effects give Wayne's melodic singsong rhymes a sexy, futuristic vibe that combines with an echoey synth beat to make an irresistible pop hit: It reached Number One on Billboard's Hot 100 and has broken records as the fastest-selling ringtone in history. The song's massive crossover success is the culmination of a groundbreaking three-year promotional campaign, during which the rapper released hundreds of songs for free — and which has positioned his long-delayed record, Tha Carter III (out June 10th), as one of the most anticipated albums of the year.

Since his last official album, 2005's Tha Carter II, Wayne has released four double-album mixtapes, The Drought Is Over 1 through 4, on the Internet, leaked dozens of other songs and guested on more than 100 tracks by everyone from Jay-Z to Britney Spears. "The mixtapes were obviously very concerning to us as a label," says Sylvia Rhone, president of Universal Motown — the major label that is releasing the album in partnership with Cash Money — who predicts that Tha Carter III will be the label's biggest release of the year. "It really goes counter to what we would like our artists to do, but I think in this case we have this 'Wayne mania,' even though he hasn't released a record in over two years."

Wayne launched his underground assault after being disappointed with the sales of his last album."Tha Carter II was a great body of music, but it didn't have the big singles on it," says Katina Bynum, vice president of marketing at Universal Motown, who has been working with Lil Wayne since 1998. "So he was like, 'I'm not going away, I'm not going on vacation, I'm going to work. I have lots of music, I have things to say. I'm going to change the game.' And people always say they're going to change the game, but Wayne actually did it. He just worked his ass off for the last three years."

The task of selecting tracks for the album from among the hundreds Wayne recorded fell to Cash Money bosses Slim and Bryan "Baby" Williams. "We pick to make the album complete, just like a movie," says Slim. "You got action scenes, you got violence scenes, you have a love scene." In addition to "Lollipop," the latest disc includes "Mr Carter,"on which Wayne and Jay-Z — who share the last name Carter — trade verses over a sped-up soul sample, and "LaLa," with a spare nursery-rhyme beat by David Banner and verses by Busta Rhymes and Florida MC Brisco.

"Of all the rappers that I ever worked with, Wayne was the only one that really believed in his music," says Banner. "Wayne has given them so much fire, consistently, that it's built up. He gave away a million dollars' worth of shit so people can buy an album for $9.99." <----I Got It F***!!!

Source:

black ice 07 · 06-09-2008, 09:51 PM

He's got the hits on the album but it isn't a complete record. Got Money and A Millie going to be huge records. He made a album that has potential to make a lot of money but the actual content suffered. It seem like now a days artists either make albums that have a incredible body of work or they make a radio friendly record but we rarely get both on one album and even then it's not balanced.

ez4menyou · 06-09-2008, 10:06 PM

^^^ i agree

ns_diplomat · 06-09-2008, 10:06 PM

Im Not Coppin Universal!!!!!!! I Bootlegg that shit and bumped it only 1 times...
C3 is garbage!

Hustler's Musik >>>> Any song on C3

mksmn515 · 06-09-2008, 10:26 PM

"How Lil Wayne Became a Sell Out Addict"

Chitty 2 Bang · 06-09-2008, 10:30 PM

The album is classic niggas....

08 is Wayne year niggas

scott420 · 06-09-2008, 10:34 PM

worst album ive heard in a long time and im a wayne fan....he dissapointed everyone.....album sssss-sucked like a lollipop

KeepitthorO · 06-10-2008, 12:14 AM

all the big rappers who came out & blew up like
2pac, Biggie, Dr. Dre, Snoop, N.W.A., Eminem, DMX, 50 Cent, Jay-Z, Nas....(the list goes on, u know who i'm talkin about)

the thing that seperates them from lil wayne is that they had struggle
their aint no struggle with weezy

people sayin C3 gonna sell 1 million in the first week, if that happens the only thing it proves is that the struggle in rap is gone & people just wanna hear what sounds good, not quality

THE ALBUM PEOPLE SHOULD BE WAITIN ON IS DETOX....

dunson23 · 06-10-2008, 12:22 AM

There is 2 different versions of sell out if we look back niggaz said nas sold out when he dropped it was written in which he did not as we look back in history, then there is when artist turn pop in this case i recall how rappers would be like im not going pop cause rap is my home....guess times have changed huh,sooner or later these artist who are using rap and turning it pop will pay soon. The legends are shaking in their graves.

whosmyally · 06-10-2008, 12:30 AM

The only songs i like from the album are A millie, Mr. Carter, Got Money & That Kanye beat with Babyface on the hook. That song is crazy.

Spid3r-Loc · 06-10-2008, 01:10 AM

Quote:

Originally Posted by black ice 07

He's got the hits on the album but it isn't a complete record. Got Money and A Millie going to be huge records. He made a album that has potential to make a lot of money but the actual content suffered. It seem like now a days artists either make albums that have a incredible body of work or they make a radio friendly record but we rarely get both on one album and even then it's not balanced.

couldnt have said it better....

RoCkStAr StAtUs · 06-10-2008, 01:11 AM

King Wayne Did It Again

topballer87 · 06-10-2008, 01:58 AM

C3!!!!!!!!! is coming tomorrow niggas im getting my shit by mail pre ordered cop it when he drop it nigga!!!!!!!!!!

Playboi305 · 06-10-2008, 05:10 AM

ok u buy it.. ill download it :)

Drizzy · 06-10-2008, 07:34 AM

Ive Had This Album For 3 Days It Fire... I Live In The Uk & Ordered It Around May Time & Got It 7th June Shits Dope...

06-09-2008, 09:17 PM	#1
One_Yaself_Hater The "B-Boy" Circa '82-'88 Join Date: Jul 2006 Location: In A Weed Spot!!! Posts: 5,758 Repped: 1,174 Repped 11,539 Times in 1,360 Posts Neg Reps: 148 Neg Repped at 107 Times in 98 Posts	06/09/08 - How Lil' Wayne Became A Superstar-[WTF?] 06/09/08 - How Lil' Wayne Became A Superstar-[WTF?] Mixtape strategy pays off with new "Tha Carter III" • Tha Carter III Review Lil Wayne was in the middle of one of his all-night recording sessions when he had a breakthrough. "He called and said, 'Slim, come here,'" recalls Ronald "Slim" Williams, president and CEO of Wayne's longtime label, Cash Money Records. "He played 'Lollipop' for me, and I'm like, 'Play it again, I love this record.' He played that record about 10 times, and I said, 'That's it, Wayne, that's the record right there. We hit the lottery.'" On "Lollipop," vocoder effects give Wayne's melodic singsong rhymes a sexy, futuristic vibe that combines with an echoey synth beat to make an irresistible pop hit: It reached Number One on Billboard's Hot 100 and has broken records as the fastest-selling ringtone in history. The song's massive crossover success is the culmination of a groundbreaking three-year promotional campaign, during which the rapper released hundreds of songs for free — and which has positioned his long-delayed record, Tha Carter III (out June 10th), as one of the most anticipated albums of the year. Since his last official album, 2005's Tha Carter II, Wayne has released four double-album mixtapes, The Drought Is Over 1 through 4, on the Internet, leaked dozens of other songs and guested on more than 100 tracks by everyone from Jay-Z to Britney Spears. "The mixtapes were obviously very concerning to us as a label," says Sylvia Rhone, president of Universal Motown — the major label that is releasing the album in partnership with Cash Money — who predicts that Tha Carter III will be the label's biggest release of the year. "It really goes counter to what we would like our artists to do, but I think in this case we have this 'Wayne mania,' even though he hasn't released a record in over two years." Wayne launched his underground assault after being disappointed with the sales of his last album."Tha Carter II was a great body of music, but it didn't have the big singles on it," says Katina Bynum, vice president of marketing at Universal Motown, who has been working with Lil Wayne since 1998. "So he was like, 'I'm not going away, I'm not going on vacation, I'm going to work. I have lots of music, I have things to say. I'm going to change the game.' And people always say they're going to change the game, but Wayne actually did it. He just worked his ass off for the last three years." The task of selecting tracks for the album from among the hundreds Wayne recorded fell to Cash Money bosses Slim and Bryan "Baby" Williams. "We pick to make the album complete, just like a movie," says Slim. "You got action scenes, you got violence scenes, you have a love scene." In addition to "Lollipop," the latest disc includes "Mr Carter,"on which Wayne and Jay-Z — who share the last name Carter — trade verses over a sped-up soul sample, and "LaLa," with a spare nursery-rhyme beat by David Banner and verses by Busta Rhymes and Florida MC Brisco. "Of all the rappers that I ever worked with, Wayne was the only one that really believed in his music," says Banner. "Wayne has given them so much fire, consistently, that it's built up. He gave away a million dollars' worth of shit so people can buy an album for $9.99." <----I Got It F!!!* Source: __________________ "REP" or "No PROPS" DONT PUT FOOD ON MY TABLE, FUCK 'EM!!!!!! SO "REP" If U WANT, IDGAF!!! DiGiJeff (12-17-2008), J-Banks Thanked Post HAPPY BIRTHDAY One_Yaself_Hater !!!-HH411: "instead of hittin 'no props' button i'll just neg ya". - Gods Plan

06-09-2008, 10:06 PM	#4
ns_diplomat Reppin' 514 Join Date: Jun 2005 Location: 514 - MTL - 514 Posts: 14,954 Repped: 664 Repped 1,326 Times in 540 Posts Neg Reps: 42 Neg Repped at 76 Times in 61 Posts	Im Not Coppin Universal!!!!!!! I Bootlegg that shit and bumped it only 1 times... C3 is garbage! Hustler's Musik >>>> Any song on C3 __________________ G-Unit/Shady/Aftermath!! "Shout out to all the people in Montreal - Montreal is real hood. Real gangsta out there." - Juelz Santana

06-10-2008, 12:14 AM	#8
KeepitthorO "Culture Gone Bad" Join Date: Mar 2008 Location: Boston Posts: 916 Repped: 60 Repped 841 Times in 216 Posts Neg Reps: 33 Neg Repped at 27 Times in 14 Posts	all the big rappers who came out & blew up like 2pac, Biggie, Dr. Dre, Snoop, N.W.A., Eminem, DMX, 50 Cent, Jay-Z, Nas....(the list goes on, u know who i'm talkin about) the thing that seperates them from lil wayne is that they had struggle their aint no struggle with weezy people sayin C3 gonna sell 1 million in the first week, if that happens the only thing it proves is that the struggle in rap is gone & people just wanna hear what sounds good, not quality THE ALBUM PEOPLE SHOULD BE WAITIN ON IS DETOX.... __________________

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06-09-2008, 09:51 PM	#2
black ice 07 Veteran Join Date: Jan 2007 Location: Memphis Tenn Posts: 1,916 Repped: 923 Repped 841 Times in 137 Posts Neg Reps: 0 Neg Repped at 11 Times in 10 Posts	He's got the hits on the album but it isn't a complete record. Got Money and A Millie going to be huge records. He made a album that has potential to make a lot of money but the actual content suffered. It seem like now a days artists either make albums that have a incredible body of work or they make a radio friendly record but we rarely get both on one album and even then it's not balanced.

06-09-2008, 10:06 PM	#3
ez4menyou Join Date: Mar 2005 Location: va all day baby Posts: 871 Repped: 165 Repped 27 Times in 11 Posts Neg Reps: 7 Neg Repped at 4 Times in 4 Posts	^^^ i agree

06-09-2008, 10:26 PM	#5
mksmn515 Veteran Join Date: Mar 2004 Location: Ann Arbor Michigan Posts: 4,801 Repped: 224 Repped 297 Times in 61 Posts Neg Reps: 4 Neg Repped at 9 Times in 7 Posts	"How Lil Wayne Became a Sell Out Addict"

06-09-2008, 10:30 PM	#6
Chitty 2 Bang Banned Join Date: Apr 2008 Location: Orlando Posts: 155 Repped: 25 Repped 11 Times in 9 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	The album is classic niggas.... 08 is Wayne year niggas

06-09-2008, 10:34 PM	#7
scott420 Veteran Join Date: Mar 2005 Posts: 1,108 Repped: 84 Repped 90 Times in 35 Posts Neg Reps: 1 Neg Repped at 20 Times in 9 Posts	worst album ive heard in a long time and im a wayne fan....he dissapointed everyone.....album sssss-sucked like a lollipop

06-10-2008, 12:22 AM	#9
dunson23 Hip-Hop We Won't Stop Join Date: Nov 2006 Location: Hip-Hop Posts: 3,200 Repped: 741 Repped 1,144 Times in 168 Posts Neg Reps: 23 Neg Repped at 12 Times in 11 Posts	There is 2 different versions of sell out if we look back niggaz said nas sold out when he dropped it was written in which he did not as we look back in history, then there is when artist turn pop in this case i recall how rappers would be like im not going pop cause rap is my home....guess times have changed huh,sooner or later these artist who are using rap and turning it pop will pay soon. The legends are shaking in their graves.

06-10-2008, 12:30 AM	#10
whosmyally Blends/Beats Holla At Me Join Date: Mar 2007 Location: Syracuse, NY Posts: 1,537 Repped: 802 Repped 468 Times in 58 Posts Neg Reps: 1 Neg Repped at 1 Time in 1 Post	The only songs i like from the album are A millie, Mr. Carter, Got Money & That Kanye beat with Babyface on the hook. That song is crazy.

06-10-2008, 01:11 AM	#12
RoCkStAr StAtUs Join Date: Mar 2007 Location: Baltimore Posts: 392 Repped: 5 Repped 332 Times in 167 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	King Wayne Did It Again

06-10-2008, 01:58 AM	#13
topballer87 Veteran Join Date: Oct 2005 Location: Miami, Fla Posts: 2,850 Repped: 575 Repped 267 Times in 30 Posts Neg Reps: 0 Neg Repped at 1 Time in 1 Post	C3!!!!!!!!! is coming tomorrow niggas im getting my shit by mail pre ordered cop it when he drop it nigga!!!!!!!!!!

06-10-2008, 05:10 AM	#14
Playboi305 MIA ALL DAY NIGGAZ Join Date: Aug 2006 Location: miami/virginia beach Posts: 1,833 Repped: 131 Repped 83 Times in 18 Posts Neg Reps: 6 Neg Repped at 2 Times in 2 Posts	ok u buy it.. ill download it :)

06-10-2008, 07:34 AM	#15
Drizzy aKa dRiZz Join Date: Jun 2007 Location: UK Posts: 3,844 Repped: 609 Repped 1,674 Times in 252 Posts Neg Reps: 1 Neg Repped at 7 Times in 5 Posts	Ive Had This Album For 3 Days It Fire... I Live In The Uk & Ordered It Around May Time & Got It 7th June Shits Dope...