Dr. Dre & HP plan new ‘digital music ecosystem’

Naturalbornalkaholik · 08-12-2009, 03:16 PM

A new alliance between Dr. Dre, Jimmy Iovine and Hewlett-Packard aims to save digital music. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it’s an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall, music industry sources with knowledge of the offering told CNET News.

In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire “digital music ecosystem” from the sound file to the computer and culminating with high-end headsets.

For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities.

“HP is working to be more visible with influencers and they’ve been tying themselves to celebrities,” said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. “In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It’s consistent with their marketing strategy.”

It’s not tough to see how HP and Dr. Dre can help one another. HP will lend the “Beats by Dr. Dre” credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don’t know high quality sound?

For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold. ()

Ciya · 08-12-2009, 03:22 PM

Dr. Dre should shut the fuck up and drop detox

Precinct Phantom · 08-13-2009, 05:24 AM

this is a gd idea, simply coz CDs wont last more than 5-10 years imo, so having better sounding digital music can only be a gd thing.

Wish he'd drop detox tho

0SiT0 · 08-16-2009, 08:02 PM

Quote:

Originally Posted by Ciya

Dr. Dre should shut the fuck up and drop detox

he ain't say nun :-p

KidInfamouz90 · 08-17-2009, 08:49 PM

Quote:

Originally Posted by Ciya

Dr. Dre should shut the fuck up and drop detox

Why Don't You Shut Tha Fuck Up And Do You

dunson23 · 08-17-2009, 08:52 PM

Dr.Dre should just plan on a release date for detox and release the damn thing

The_Year_of_Detox · 08-17-2009, 09:00 PM

Dre need to get that Detox out first then be an entrepreneur second. Every day it is pushed back the more quality and hype the fans expect. It is going to have to be the album of the decade just to get a 4 star because of the time it has taken now.

08-12-2009, 03:16 PM	#1
Naturalbornalkaholik Veteran Join Date: Aug 2006 Location: belgium Posts: 8,906 Repped: 5,401 Repped 1,065 Times in 239 Posts Neg Reps: 355 Neg Repped at 39 Times in 23 Posts	Dr. Dre & HP plan new ‘digital music ecosystem’ Dr. Dre & HP plan new ‘digital music ecosystem’ A new alliance between Dr. Dre, Jimmy Iovine and Hewlett-Packard aims to save digital music. The goal is to lift the sound quality of the too-often tinny tunes squeaking out of our ear buds, and it’s an ambitious plan nonetheless. HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall, music industry sources with knowledge of the offering told CNET News. In an interview last week, Iovine declined to discuss HP or any other company that may be involved. He confirmed, however, that he and Dr. Dre are part of a plan to reconstruct the entire “digital music ecosystem” from the sound file to the computer and culminating with high-end headsets. For HP, the partnership with Dr. Dre is part of a recent marketing trend that has seen the company cozy up to celebrities. “HP is working to be more visible with influencers and they’ve been tying themselves to celebrities,” said Shim, who cited the collaboration between HP and fashion designer Vivienne Tam on a mini notebook that debuted in September 2008. “In this case, HP was able to charge a premium for a low-end product. This is unique for the PC industry. It’s consistent with their marketing strategy.” It’s not tough to see how HP and Dr. Dre can help one another. HP will lend the “Beats by Dr. Dre” credibility among hard-core sound enthusiasts. In exchange, Dre, who has produced hit albums for Snoop Dogg, Eminem, and 50 Cent, transfers to HP laptops some of his street cred with a younger generation of music fans and computer buyers. Who can argue that Iovine and Dr. Dre don’t know high quality sound? For the music industry, promoting better-sounding tunes is a means to have greater say in how digital music is packaged and sold. () __________________

08-12-2009, 03:22 PM	#2
Ciya Veteran Join Date: Nov 2006 Location: Where Benz,BMW,Porsche..... from/Bremen City Posts: 7,155 Repped: 2,387 Repped 1,292 Times in 317 Posts Neg Reps: 7 Neg Repped at 37 Times in 28 Posts	Dr. Dre should shut the fuck up and drop detox __________________ A Girl Ask Me For A Ring And I Put One Around Her Whole Eye - Big L

08-13-2009, 05:24 AM	#3
Precinct Phantom Veteran Join Date: Feb 2009 Location: Lincoln Posts: 1,229 Repped: 282 Repped 125 Times in 95 Posts Neg Reps: 2 Neg Repped at 22 Times in 20 Posts	this is a gd idea, simply coz CDs wont last more than 5-10 years imo, so having better sounding digital music can only be a gd thing. Wish he'd drop detox tho __________________ Links you need to checkout: myspace.com/precinctphantom myspace.com/grandangel510 myspace.com/macwasey

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08-17-2009, 08:52 PM	#6
dunson23 Hip-Hop We Won't Stop Join Date: Nov 2006 Location: Hip-Hop Posts: 3,200 Repped: 741 Repped 1,144 Times in 168 Posts Neg Reps: 23 Neg Repped at 12 Times in 11 Posts	Dr.Dre should just plan on a release date for detox and release the damn thing

08-17-2009, 09:00 PM	#7
The_Year_of_Detox Join Date: Dec 2007 Location: Minneapolis, MN Posts: 469 Repped: 41 Repped 67 Times in 48 Posts Neg Reps: 50 Neg Repped at 21 Times in 16 Posts	Dre need to get that Detox out first then be an entrepreneur second. Every day it is pushed back the more quality and hype the fans expect. It is going to have to be the album of the decade just to get a 4 star because of the time it has taken now.