50 Cent Spills Details On "Power By 50" Cologne, "It Allows People To Come Closer To

Youngmoneyclick · 07-22-2009, 09:42 PM

50 Cent recently spoke on the motivation behind his upcoming Power By 50 fragrance and how it will allow fans and users alike to be more like him.
Click here to find out more!

Speaking through behind-the-scenes footage of the cologne's advertising campaign, Fif explained various aspects of the product's design.

"When a woman smells a fragrance from me, I want it to be a sensual toxicant, ultra sexy and that's why I created Power," Fif said in a video. "I decided to create a fragrance to be able to offer some of the same energy and ideas that I actually have into a fragrance that embodies everything I actually have in my experience. The actual cap has a lot of details in it. It's actually inspired by some of my favorite watch companies' bezels. Few other companies use these [strategies] on the top of the actual bottles. It was a process, of course I had great help designing it and it was totally me. It was my choices, the things that you see in the actual packaging so I'm excited to have the opportunity to present it to the public. It allows people to come closer to me...It's really about confidence. I don't think you have the ability to show people who you are without having the actual confidence to be yourself in front of them." (Forbez DVD)

Fif's new venture makes him the first official fragrance launch through Lighthouse Beauty and will be handled by Violator Management head Chris Lighty.

Set to debut at Macy's stores, Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. Lighthouse Beauty is helmed by Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. (Women's Wear Daily)

Lighty has weighed in on his thoughts on Fif's new business venture and the company's overall goal.

"The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalize on his brand potential," said Lighty, chief executive officer of Brand Asset Group and founder of Violator Management. "After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish. What we'll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves." (Statement)

In addition to competing with Diddy's I Am King cologne, the rapper will now face competition by Jay-Z and Kanye West who recently inked fragrance deals.

Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one. (New York Magazine)

Source-

capitalj23 · 07-22-2009, 09:56 PM

how many times can you say actual in a conversation

Eddie Guerrero · 07-22-2009, 10:43 PM

7 times is 50's preference

DemonicSinn · 07-23-2009, 02:48 AM

Quote:

Originally Posted by Youngmoneyclick

50 Cent recently spoke on the motivation behind his upcoming Power By 50 fragrance and how it will allow fans and users alike to be more like him.

Watch all the young Stanleys beggin dey mommas to give them an advance on their allowances so they can TRY to be like 50. Faggotry at its finest.

M. Daddy Dollars · 07-23-2009, 07:50 AM

I WANNA BE JUST LIKE FIFTY !

*go's and buys Power by 50*

Stay Fly · 07-23-2009, 08:15 AM

imma def goona try this one if the smell is nice, you gotta smell nice for the ladies....

if it smells like shit, i wont buy shit, but if it smells good, i will buy it.....

more money in this bitch for him.......

BWS Pacific · 07-23-2009, 09:04 AM

Quote:

Originally Posted by capitalj23

how many times can you say actual in a conversation

7 Times.

Will 50 Ever Stop Wanting to get more Money?What does he need so much money for? another Planet?

Dude is gonna be a millionere soon...50 is Crazy!

iNfAMOUS G-CORP. · 07-23-2009, 09:12 AM

^ He already is a millionaire u retard.

Did u mean Billionaire? He will be one day.

MS DIOR · 07-23-2009, 11:12 AM

welll,more money for him.

*50*CENT*WIFE* · 07-23-2009, 02:06 PM

Thats wassup 50 ;)

Deuce Six · 07-23-2009, 04:35 PM

Quote:

Originally Posted by DemonicSinn

Watch all the young Stanleys beggin dey mommas to give them an advance on their allowances so they can TRY to be like 50. Faggotry at its finest.

Quote:

Originally Posted by Stay Fly

imma def goona try this one if the smell is nice, you gotta smell nice for the ladies....

if it smells like shit, i wont buy shit, but if it smells good, i will buy it.....

more money in this bitch for him.......

. . .

G4tti · 07-23-2009, 05:24 PM

I'll give it a smell. I won't buy it before I try it. Gotta check them samples first.

BWS Pacific · 07-23-2009, 06:44 PM

Quote:

Originally Posted by iNfAMOUS G-CORP.

^ He already is a millionaire u retard.

Did u mean Billionaire? He will be one day.

I made a mistake,shiet,why so mad? Get some Pussy and release that stress

iTzMe · 07-23-2009, 09:14 PM

I might buy this..last 2 I bought were diddy and ushers

sbrecords · 07-24-2009, 04:22 AM

Quote:

Originally Posted by Youngmoneyclick

50 Cent recently spoke on the motivation behind his upcoming Power By 50 fragrance and how it will allow fans and users alike to be more like him.
Source-

are you fucking serious???

:
i should

the shit out him for making stupid comments

07-22-2009, 09:42 PM	#1
Youngmoneyclick FREE T.I Join Date: Jul 2006 Location: in tha hood Posts: 3,092 Repped: 207 Repped 5,553 Times in 1,685 Posts Neg Reps: 89 Neg Repped at 217 Times in 126 Posts	50 Cent Spills Details On "Power By 50" Cologne, "It Allows People To Come Closer To 50 Cent Spills Details On "Power By 50" Cologne, "It Allows People To Come Closer To 50 Cent recently spoke on the motivation behind his upcoming Power By 50 fragrance and how it will allow fans and users alike to be more like him. Click here to find out more! Speaking through behind-the-scenes footage of the cologne's advertising campaign, Fif explained various aspects of the product's design. "When a woman smells a fragrance from me, I want it to be a sensual toxicant, ultra sexy and that's why I created Power," Fif said in a video. "I decided to create a fragrance to be able to offer some of the same energy and ideas that I actually have into a fragrance that embodies everything I actually have in my experience. The actual cap has a lot of details in it. It's actually inspired by some of my favorite watch companies' bezels. Few other companies use these [strategies] on the top of the actual bottles. It was a process, of course I had great help designing it and it was totally me. It was my choices, the things that you see in the actual packaging so I'm excited to have the opportunity to present it to the public. It allows people to come closer to me...It's really about confidence. I don't think you have the ability to show people who you are without having the actual confidence to be yourself in front of them." (Forbez DVD) Fif's new venture makes him the first official fragrance launch through Lighthouse Beauty and will be handled by Violator Management head Chris Lighty. Set to debut at Macy's stores, Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. Lighthouse Beauty is helmed by Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. (Women's Wear Daily) Lighty has weighed in on his thoughts on Fif's new business venture and the company's overall goal. "The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalize on his brand potential," said Lighty, chief executive officer of Brand Asset Group and founder of Violator Management. "After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish. What we'll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves." (Statement) In addition to competing with Diddy's I Am King cologne, the rapper will now face competition by Jay-Z and Kanye West who recently inked fragrance deals. Jay-Z, Rihanna and Kanye West all got fragrance deals when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyonce, let's read between the lines on that one. (New York Magazine) Source- __________________

07-22-2009, 09:56 PM	#2
capitalj23 HHBoard O.G. Join Date: Feb 2004 Location: Mill City Posts: 1,782 Repped: 168 Repped 185 Times in 65 Posts Neg Reps: 6 Neg Repped at 13 Times in 8 Posts	how many times can you say actual in a conversation __________________ I hope they chop ya from the side, cut ya lips off, put your face in ya chest, like Rick Ross - BANK$

07-23-2009, 09:12 AM	#8
iNfAMOUS G-CORP. iRun****HereUjustPostHere Join Date: Sep 2006 Location: WEST - LONDON, UK Posts: 2,630,716 Posts: 7,133 Repped: 2,824 Repped 3,597 Times in 938 Posts Neg Reps: 56 Neg Repped at 94 Times in 78 Posts	^ He already is a millionaire u retard. Did u mean Billionaire? He will be one day. __________________ The consequences mean nothin', those semi auto's is bustin' Crack sellin', predicate felon...spit big words but I can't spell 'em.. Put a shot to your melon - that'll keep your punk ass from tellin'...

07-23-2009, 11:12 AM	#9
MS DIOR ♥ IM A FEMALE ♥ Join Date: Oct 2006 Location: WITH 50 ;) Posts: 8,155 Repped: 967 Repped 715 Times in 240 Posts Neg Reps: 79 Neg Repped at 28 Times in 28 Posts	welll,more money for him. __________________ CHR!SSY:TH3 OR!G!N@L..HATING IS THE SINCEREST FORM OF FLATTERY....FUCK YOU! ;)

07-23-2009, 02:06 PM	#10
50CENTWIFE R.I.P MIKE :( Join Date: Jan 2005 Location: THE EAST COAST Posts: 15,975 Repped: 2,510 Repped 728 Times in 139 Posts Neg Reps: 6 Neg Repped at 11 Times in 11 Posts	Thats wassup 50 ;) __________________ .....MKJ.....B.I.S.D-NOV,16,09.....

07-22-2009, 10:43 PM	#3
Eddie Guerrero Join Date: Sep 2005 Posts: 529 Repped: 9 Repped 4 Times in 2 Posts Neg Reps: 0 Neg Repped at 1 Time in 1 Post	7 times is 50's preference

07-23-2009, 07:50 AM	#5
M. Daddy Dollars ***** I'm Me Join Date: Aug 2006 Location: Washington Posts: 1,871 Repped: 317 Repped 203 Times in 93 Posts Neg Reps: 265 Neg Repped at 120 Times in 67 Posts	I WANNA BE JUST LIKE FIFTY ! go's and buys Power by 50

07-23-2009, 08:15 AM	#6
Stay Fly Livin Life! Join Date: Nov 2006 Location: Sweden Posts: 9,724 Repped: 5,683 Repped 1,031 Times in 340 Posts Neg Reps: 888 Neg Repped at 210 Times in 164 Posts	imma def goona try this one if the smell is nice, you gotta smell nice for the ladies.... if it smells like shit, i wont buy shit, but if it smells good, i will buy it..... more money in this bitch for him.......

07-23-2009, 05:24 PM	#12
G4tti Join Date: Jul 2009 Location: Canada Posts: 813 Repped: 279 Repped 296 Times in 122 Posts Neg Reps: 77 Neg Repped at 47 Times in 30 Posts	I'll give it a smell. I won't buy it before I try it. Gotta check them samples first.

07-23-2009, 09:14 PM	#14
iTzMe Punch Line King Join Date: Mar 2007 Location: Pennsylvania Posts: 1,987 Repped: 1,061 Repped 2,656 Times in 363 Posts Neg Reps: 24 Neg Repped at 11 Times in 8 Posts	I might buy this..last 2 I bought were diddy and ushers __________________ "Cool As AC Cuz The Heat Secure Me"- Bank$ aka The PLK

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