Kanye West's 'Amazing' Helps Kick Off NBA Playoffs

J-Banks · 04-15-2009, 03:50 PM

Kanye West's 'Amazing' Helps Kick Off NBA Playoffs
MC's new single appears in a commercial for the 2009 postseason, which starts Saturday.

As the NBA regular season comes to a close Wednesday night (April 15), true basketball fans are still smiling — the second season is about to begin.

That's right, the playoffs start Saturday, and the NBA has teamed up with Kanye West for the postseason soundtrack. West's new single "Amazing" is featured on a new commercial promoting the playoffs. The song perfectly fits the league's slogan for the road to the championship: "Where amazing happens."

All the biggest hoops stars show up in the spot, with a montage of Ray Allen, Rip Hamilton, Kobe Bryant, Tony Parker and, of course, the King: LeBron James.

"I'm amazing/ I'm the reason/ Everybody fired up this evening," Kanye sings to start off the commercial.

The clip mostly showcases the players' phenomenal athletic ability. Past playoff highlights include a Dwyane Wade reverse layup, a Dwight Howard monster jam, LeBron catching an alley-oop and Kobe hitting a buzzer beater. From there, we get a brief look into in the locker rooms of championship-winning teams, including the San Antonio Spurs, the L.A. Lakers and defending champs the Boston Celtics.

"We worked so hard from training camp for this moment right here," a jubilant Paul Pierce says into the camera while Kanye's record plays underneath.

The NBA commercial isn't the only visual for Kanye's song. 'Ye and Young Jeezy recently shot a proper video for the record in Hawaii, where most of 808s & Heartbreak was recorded. Hype Williams directed the clip.

Source: MTV

June7 · 04-15-2009, 04:01 PM

that tune fits perfectly

Hannibal Glock · 04-15-2009, 05:46 PM

do you like fishsticks?

siddy1 · 04-15-2009, 06:16 PM

loooooooooooooooooooooool

04-15-2009, 03:50 PM	#1
J-Banks Super Moderator Join Date: Feb 2005 Location: Providence, RI Posts: 21,015 Repped: 5,294 Repped 53,425 Times in 7,839 Posts Blog Entries: 1 Neg Reps: 53 Neg Repped at 93 Times in 86 Posts	Kanye West's 'Amazing' Helps Kick Off NBA Playoffs Kanye West's 'Amazing' Helps Kick Off NBA Playoffs Kanye West's 'Amazing' Helps Kick Off NBA Playoffs MC's new single appears in a commercial for the 2009 postseason, which starts Saturday. As the NBA regular season comes to a close Wednesday night (April 15), true basketball fans are still smiling — the second season is about to begin. That's right, the playoffs start Saturday, and the NBA has teamed up with Kanye West for the postseason soundtrack. West's new single "Amazing" is featured on a new commercial promoting the playoffs. The song perfectly fits the league's slogan for the road to the championship: "Where amazing happens." All the biggest hoops stars show up in the spot, with a montage of Ray Allen, Rip Hamilton, Kobe Bryant, Tony Parker and, of course, the King: LeBron James. "I'm amazing/ I'm the reason/ Everybody fired up this evening," Kanye sings to start off the commercial. The clip mostly showcases the players' phenomenal athletic ability. Past playoff highlights include a Dwyane Wade reverse layup, a Dwight Howard monster jam, LeBron catching an alley-oop and Kobe hitting a buzzer beater. From there, we get a brief look into in the locker rooms of championship-winning teams, including the San Antonio Spurs, the L.A. Lakers and defending champs the Boston Celtics. "We worked so hard from training camp for this moment right here," a jubilant Paul Pierce says into the camera while Kanye's record plays underneath. The NBA commercial isn't the only visual for Kanye's song. 'Ye and Young Jeezy recently shot a proper video for the record in Hawaii, where most of 808s & Heartbreak was recorded. Hype Williams directed the clip. Source: MTV __________________ JBanksblog.com - check it out __________________

04-15-2009, 04:01 PM	#2
June7 aka ...HI HATER Join Date: Jan 2007 Location: T.O Posts: 3,569 Repped: 606 Repped 1,306 Times in 378 Posts Neg Reps: 104 Neg Repped at 76 Times in 66 Posts	that tune fits perfectly __________________ First Place Is Often The Worst Place But Fuck It I Love Here I Call It My Birth Place - Drake

04-15-2009, 05:46 PM	#3
Hannibal Glock Iceman Join Date: Aug 2004 Location: Germany Posts: 7,397 Repped: 511 Repped 243 Times in 33 Posts Neg Reps: 7 Neg Repped at 7 Times in 3 Posts	do you like fishsticks? __________________ myspace.com/derwunderknabe myspace.com/derwunderknabe

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04-15-2009, 06:16 PM	#4
siddy1 Join Date: Mar 2009 Location: Wow Posts: 246 Repped: 157 Repped 28 Times in 13 Posts Neg Reps: 2 Neg Repped at 20 Times in 15 Posts	loooooooooooooooooooooool