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#1 |
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Super Moderator
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Asher Roth Is Proof That Hip-Hop Has Won
MC is the living, breathing example of 21st-century hip-hop culture, in Bigger Than the Sound. Asher Roth is a translucent MC from the suburbs of Pennsylvania who grew up listening to the Dave Matthews Band, enrolled in West Chester University with the idea of pursuing a career in elementary education and dresses like it's eternally laundry day. He raps about weed and MILFs and beer pong. He is sort of like the hip-hop equivalent of CollegeHumor.com None of those things are the thing about Asher Roth, though I suspect all of them have something to do with what happens whenever I ask real hip-hop fans and critics about him — they sort of get quiet, kind of look at the ground and mutter something like, "Yeah ... he's ... yeah." Roth is basically everything these people are supposed to despise about hip-hop today. By his own admission, he has very little street credibility, and he has paid very few dues, yet he already has a crossover hit and has been the subject of several dozen "Next Big Things" pieces (including our MCs to Watch series). He raps about goofy things like Teddy Ruxpin and pizza, he doesn't have a thuggish bone in his body, and his lyrics have the depth of a kiddie pool. And yet none of those things should really matter. Because no matter how hard people want to hate Asher Roth, no matter how quick people are to dismiss him as some sort of bed-headed media construct, they really shouldn't. Because here's the thing about Asher Roth: He is proof that hip-hop has won. For years, detractors have tried to pass off hip-hop as music made "by a people for a people." This is terrible, and it sort of makes my head hurt, because it's simply not true. I grew up in the suburbs of Orlando, Florida, and I knew plenty of white kids who bought nothing but hip-hop, who lived, breathed and ate it, despite never having witnessed one-tenth-of-one-thousandth of the stuff N.W.A or Biggie were talking about. There has also been an oft-quoted mystery statistic that says "70 percent of people who buy rap music are white," though it's never really been verified and is perhaps best left alone. Because, now, thanks to Asher Roth, we don't need shady statistics. We have definitive proof: Hip-hop is the soundtrack to suburbia. He is the living, breathing example of 21st-century hip-hop culture. He grew up in the kind of place where — conventional wisdom goes — rap music dare not tread. And yet, here he is: a lanky, college-educated white kid who not only discovered the music, but ditched school to pursue a career in it and somehow ended up under the tutelage of Steve Rifkind, the dude responsible for the careers of the Wu-Tang Clan and Mobb Deep. And this has less to do with the fact that Roth is white — a hurdle that doesn't seem to exist in the wake of Eminem — as it does with the fact that he is unapologetic about who he is and where he's from. Unlike Em, who Roth is rather lazily compared to (although, yes, the two do sound alike), Asher grew up in idyllic conditions. He did not have to battle and scrap to earn his stripes. He did not have to fight for credibility. There was no hustling or grinding. Basically, Roth just went to college. What you see is what you get. He makes no attempts to boost his street cred or add dramatic, "Scarface"-ish flourishes to his upbringing. He's a suburban kid who fell in love with hip-hop — just like millions upon millions of other suburban kids. The rest — the attention, the hit, the fame — just sort of happened. And this is important, because if we are to really believe that hip-hop has conquered the world, has invaded every crevice of our culture, then we need to realize that rappers can be born anywhere. There is not a manual, there is not a "build-your-own" MC kit. Stuff like background and credibility and machismo don't matter one bit. Talent does. And Roth is plenty talented. So much so that he seems to go out of his way to hide his gifts. He peppers his deft lyrical touches with boner jokes, litters the colorful stories he spins with weed references and odes to intoxication (this is basically "I Love College"). If anything, he's trying very hard to hide behind the whole "stoned roommate" shtick, for reasons not really clear to me (except that maybe he really is someone's stoned roommate). After I saw him last week at South by Southwest, I wrote that "there's no denying that Roth was the biggest star ... by a mile. Whether or not he chooses to seize the opportunities available to him remains to be seen." Having thought about him for a few days since, I still believe that to be true. But perhaps he doesn't have a choice in the matter. He needs to seize those opportunities, because he's also carrying the entire future of hip-hop on his skinny little shoulders. He's the Hip-Hop Goodwill Ambassador, and he has to succeed. Source: MTV
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#2 |
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asher is dat wigga...at least he dont rap about killing like em
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#3 |
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Join Date: Jul 2006
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thats one of the realest news articles i've read about a rapper in a while. Asher Roth is that dude who you can imagine kicking it with and be 100% cool, he keeps it real and this is whats needed. Hes a real breath of fresh air to music in general.
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#4 |
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Natural Born Killah
Join Date: Sep 2006
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asher roth is ayt. even if i'm a fan of the aggressive type of hip hop, his songs are ayt.
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#5 |
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WorldStarHipHop.Com
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HES PROOF OF WHAT ...ARE U SERIOUS...lmfao......he made 1 good song...thats it...u act like hes a superstar already
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#6 |
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Banned
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I aint a fan of his but I hope he do his thing...
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#7 |
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Veteran
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he's a rapper i can relate to, im not a GANGSTARRRRR but hip hops been ther 4 me since 03 when i got into it!
Think he's omething unique and different, fuk it, he's heavy!
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#8 |
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WorldStarHipHop.Com
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^^ yea we can relate but...is his album gonna be good.....
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#9 |
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Young Gunna
Join Date: Jul 2005
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lol fck outtahere....dudes iight but all these new cats is gettin overated like fuck
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#10 |
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The Hype Is Real!
Join Date: Nov 2006
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im white and i think hes shitty
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#11 |
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Join Date: Aug 2008
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this article is complete bullshit. When you have m.cs like mos def talib kwali black thought. And you wanna talk about a generic eminem smfh
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#12 |
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Veteran
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Jeez, can the media stop shoving this guy down my neck for one second. Let his album actually come out first and we'll see what it is.
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#13 |
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Veteran
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He good, and he's comin' from a new direction. But if he's to achieve longevity, he's got to expand his content beyond college, cuz you can't stay in college forever. Maybe make songs about gettin' a job for fucked up bosses.
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#14 |
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#
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sure theres better mc's out there....but there's a difference between a mc and a artist...he's an artist not a mixtape rapper or one of those dude dat putz out albums and cant really make a hit....soulja boy is a great artist, he makes hitz...i fuckz with asher, he rapz about stuff from a different viewpoint and keep it 100...and he's not bad with the lyrics (he's actually pretty good) unlike dudes dat come up with shit like the stanky leg...
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#15 |
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A.K.A. ZANY BLUNTS!
Join Date: Oct 2004
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why does everyone always forget about the beastie boys!?!??
they really dont ever get enough credit!!!!! ![]() yea, i love eminem, but he wasnt the first white dude on the hip hop scene... the beastie boys were!! n they were never rappin bout gangsta stuff either... they were rappin bout girls, weed, drinkin, partyin, rockin mics, n that type a shit... same goes for Em for like his first 2-3 albums altho he did talk about killin n bugged out shit, but deff not hustlin n bein gangsta, nah meen!? whatever, i just sayin ![]() anyways, back to the main point of the thread: asher roth is average, nothin special, i dont dig him much, to me hes overrated, n theres way too much emphasis on his skin color... but in the end, i do hope his albums good n he makes some dope music for us to listen to...
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Last edited by Smithilberry; 03-25-2009 at 06:23 PM. |
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#16 | |||||
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Veteran
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No hate on Roth or anything, but I write for my school newspaper (take it for what it is, a majority of what i've learned about objective writing and even editorials is significant to the journalism world today) and i'm sure one thing that's not encouraged is contradiction. Much respect to J Banks for finding the article, but in my opinion there are a few things that could be changed to better this overall. Perhaps journalistically, the mental portion of it (what this guy is trying to get across overall) needs to be looked over. Maybe rethought. Good article either way, i'm an aspiring author so i'm sure I have the right to put in my two cents as far as the writing's concerned. |
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#17 | |
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![]() an....fuck da beastie boyz...they just were the first commercial white rappers so they got overrated...n em do talk gangsta and say stuff that passes the border line of homo...ima em fan...but i didnt see him fire a shot in 8 mile...
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#18 |
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G-UNIT SOLDIER
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i like his approach he's style - he is one of the few rappers that can actually 'freestyle' like on the spot and make it sick, jus like Em..
but not onli that - greenhouse effect is dope.. Lark on my Go Kart is sick as fuck.. dude got skills man.. watch out 4 him 4 real...
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#19 |
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man dont get me wrong. asher is ok i wont hate on him. but to say that hes like the future
face of hip hop? h-e-double hockey sticks no. even soulja boy(who i very much dislike), admitted in an interview that hes NOT hip hop. look it up on youtube or somethin. at least he recognizes that his music is NOT hip hop. so you wanna tell me that some guy who has SOME skill and raps about college is the face of hip hop?? rappers like Nas who i guess you could was a pioneer of hip hop didnt bust their ass becoming AMAZING with their lyrics just so that some kid "straight outta suburbia" could become the "new face of hip hop." i understand what the article is trying to say when it comes to the topic about how many people from the suburban area have become the main audience of rap. BUT, i really think whoever wrote the article should REALLY rethink about the whole "new face of hip hop" thing.
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#20 |
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Veteran
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I don,t really know him, but before giving him all the credit, we should drop an album before the media going on his dick.
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#21 |
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MuFucken Boss
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he has some songs that actually mean something other than drugs and hot ladies. im interested in hearin his album
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#22 |
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Veteran
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#23 | |
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Veteran
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Yes, you are right......in a journalism forum. This is a hiphop forum though. Respond to the topic at hand. That's hiphop, not journalism. Who the fuck cares about your "two cents" on the articles structure and purpose. You just come off as pretentious and irrelevant. And journalistically, you critiqued that article like a fucking retard. A 101 class doesn't qualify you to represent the Journalistic Community. Additionally, where do you feel you have the experience and portfolio to critique a published, clearly successful journalist. He's working for MTV. You're an "aspiring AUTHOR!!!" You don't even use the right damn title of your 'aspiring' career! You want to be a fucking author?? Write a book. FYI: I'm a Journalism & Print Media Major as well. (But it sounds like you are most likely in high school.) |
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#24 | |
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Veteran
Join Date: Jun 2005
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you mention MCs from a previous generation. I'm sorry if you are just now discovering those guys but each of them have been around for easily 10+ yrs. Asher (and the various other over-hyped new guys like B.o.B. aka Bobby Ray, Mickey Factz or Charles Hamilton) are a new generation. I love the artists mentioned tremendously but Kane had to make way for Jay, know what I'm saying?? |
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#25 | |
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Veteran
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You're right, because making two paragraphs ranting about about my post isn't pretentious at all. I havn't seen you post anything ABOUT the article at all, you're just on your period and shit bitching about other people's post. Get the FUCK outta heerrrreee! Lmao. And yes, if I wanted to be a journalist i'd say 'aspiring' journalist but since I don't I said author because I want to write BOOKS. Yes, I can read. Don't be an asshole (rofl). And no, i'm not in a hurry to write a book. Why would I want to jump into my primary career without something to fall back on? I'll finish college then attempt a writing career. And one more thing. Shut the fuck up. |
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