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Coca-Cola Enlists Cee-Lo, Janelle Monae & Others For Exclusive Song


Brendon Urie of Panic At The Disco, Gym Class Heroes' Travis McCoy, Janelle Monae, Cee-Lo Green, and Patrick Stump of Fall Out Boy
Brendon Urie of Panic At The Disco, Gym Class Heroes' Travis McCoy, Janelle Monae, Cee-Lo Green, and Patrick Stump of Fall Out Boy (Photo: Coca-Cola)
Beverage company Coca-Cola has teamed up with Atlantic Records to create and release a new song, featuring artists across all genres -- rock, pop and hip-hop.

Starting Monday (March 16), the track will accompany the third in the Coca-Cola "Happiness Factory" series of commercials, and uses the 5-note melody made famous by the ads. Titled "Open Happiness," the single features the combined talents of Cee-Lo Green, Fall Out Boy's Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and acclaimed, Grammy nominated songstress Janelle Monae.

The song reflects the spirit of positivity, optimism and fun expressed in "Open Happiness," the new global integrated marketing campaign for brand Coca-Cola.

"I think Coke reaching out to up-and-coming and established artists is a really good move -- everyone comes out a winner," said Travis McCoy of Gym Class Heroes. "We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to."

"I guess what was interesting about the idea at first was Coca-Cola's interest in me -- that was appealing," added Cee-Lo Green. "Music's marketplace can be very fickle and unforgiving, and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?"

Two superstar producers; Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don produced the musical collaboration. The pair had set out to mix their worlds of rock and hip-hop and create a cutting edge sound that brings Coke's "Open Happiness" campaign to life.


According to Coke, adding music to their campaign was something that happened organically. Adding the aforementioned artists, well, who better to add "happiness?"

"Adding a musical element to our popular 'Happiness Factory' franchise is a natural progression to really making it a trans-media property," said Umut Ozaydinli, global music marketing manager of Coca-Cola. "Working with established artists like Cee-Lo Green and Patrick Stump of Fall Out Boy and up, and coming artists like Janelle Monae really brings together a unique mix of genres of music. Our new campaign is all about inviting people to share a little happiness and enjoy life’s simple pleasures. We believe that, through the use of music, we are able to enhance this message and help people to connect and have fun with the campaign."

The track is currently available for stream on Myspace.com/openHappiness, and is for sale on iTunes with an exclusive bundle featuring a "making of" video. A music video for the song will premiere globally in May.

Source: ballerstatus

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