Kevin Garnett, DJ UNK Help Celebrate 'NBA 2K9', Unveil New Features

J-Banks · 09-26-2008, 09:55 PM

Kevin Garnett, DJ UNK Help Celebrate 'NBA 2K9', Unveil New Features
Published: Friday - September 26, 2008
Words by Nicole Perrino

DJ UNK chops it up with Kevin Garnett while he gets in some NBA 2K9 playing time
DJ UNK chops it up with Kevin Garnett while he gets in some NBA 2K9 playing time (Photo: BallerStatus.com / Nicole Perrino)
Sports and music was blended together last night for the launch party of the "NBA 2K9" video game, the #1 rated NBA simulation for seven years in a row now, and features some of the most realistic graphics around.

Cover athlete Kevin Garnett of the Boston Celtics, Andre Iguodala of the 76ers, Brook Lopez of the New Jersey Nets, Danilo Gallinari of the New York Knicks, and Rajon Rondo of Boston were among the celebrities who came out to celebrate.

After an introduction by VP of Marketing Jason Argent, 2K Sports' Marketing Manager Mark Goodrich explained the awesome concept of their The Other Season campaign, a fantasy league where eight NBA pros are the owners and you get to be the player. Stats are recorded through Xbox Live or Playstation online, and players work their way towards a championship. Those interested can sign up at TheOtherSeason.com.

DJ Bobbito returns this year as the DJ in the Blacktop streetball mode, which takes place in the legendary Rucker Park. Everyone laughed as Bobbito exclaimed, "Look that's me," when he saw himself on the screen. He later did his thing on the turntables.

The Cool Kids spoke about their involvement with the game and creating an original song for the soundtrack. "We tried to write the coolest song we possibly could for it," Mikey Rocks said. They later performed after a performance by DJ Unk.

Andre Iguodala and Rajon Rondo showed off their controller skills and played each other on the big screen after guests viewed the hilarious commercials featuring Garnett for the game's release.

Brand new 'NBA 2K9' Trailer

Tim Rosa, director of brand and lifestyle marketing, was very excited about this year's project, the music specifically.

"We're touching it all. It's just about trying to do something that's fresh and new and unique that kids can have an emotional connection to," he said when asked about the genres of music picked for the soundtrack.

He is currently busy with getting the Bounce Tour on the ground, which kicks off in November and is headlined by Q-Tip and The Cool Kids. It will travel around the country and will include giveaways and promotions.

AS for the game itself, it is slated to drop October 7th on the Xbox 360, and PS2 and PS3 consoles.

Source: ballerstatus

InertiaMPP · 09-27-2008, 07:11 PM

Can't Wait!

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09-26-2008, 09:55 PM	#1
J-Banks Super Moderator Join Date: Feb 2005 Location: Providence, RI Posts: 21,015 Repped: 5,294 Repped 53,425 Times in 7,839 Posts Blog Entries: 1 Neg Reps: 53 Neg Repped at 93 Times in 86 Posts	Kevin Garnett, DJ UNK Help Celebrate 'NBA 2K9', Unveil New Features Kevin Garnett, DJ UNK Help Celebrate 'NBA 2K9', Unveil New Features Kevin Garnett, DJ UNK Help Celebrate 'NBA 2K9', Unveil New Features Published: Friday - September 26, 2008 Words by Nicole Perrino DJ UNK chops it up with Kevin Garnett while he gets in some NBA 2K9 playing time DJ UNK chops it up with Kevin Garnett while he gets in some NBA 2K9 playing time (Photo: BallerStatus.com / Nicole Perrino) Sports and music was blended together last night for the launch party of the "NBA 2K9" video game, the #1 rated NBA simulation for seven years in a row now, and features some of the most realistic graphics around. Cover athlete Kevin Garnett of the Boston Celtics, Andre Iguodala of the 76ers, Brook Lopez of the New Jersey Nets, Danilo Gallinari of the New York Knicks, and Rajon Rondo of Boston were among the celebrities who came out to celebrate. After an introduction by VP of Marketing Jason Argent, 2K Sports' Marketing Manager Mark Goodrich explained the awesome concept of their The Other Season campaign, a fantasy league where eight NBA pros are the owners and you get to be the player. Stats are recorded through Xbox Live or Playstation online, and players work their way towards a championship. Those interested can sign up at TheOtherSeason.com. DJ Bobbito returns this year as the DJ in the Blacktop streetball mode, which takes place in the legendary Rucker Park. Everyone laughed as Bobbito exclaimed, "Look that's me," when he saw himself on the screen. He later did his thing on the turntables. The Cool Kids spoke about their involvement with the game and creating an original song for the soundtrack. "We tried to write the coolest song we possibly could for it," Mikey Rocks said. They later performed after a performance by DJ Unk. Andre Iguodala and Rajon Rondo showed off their controller skills and played each other on the big screen after guests viewed the hilarious commercials featuring Garnett for the game's release. Brand new 'NBA 2K9' Trailer Tim Rosa, director of brand and lifestyle marketing, was very excited about this year's project, the music specifically. "We're touching it all. It's just about trying to do something that's fresh and new and unique that kids can have an emotional connection to," he said when asked about the genres of music picked for the soundtrack. He is currently busy with getting the Bounce Tour on the ground, which kicks off in November and is headlined by Q-Tip and The Cool Kids. It will travel around the country and will include giveaways and promotions. AS for the game itself, it is slated to drop October 7th on the Xbox 360, and PS2 and PS3 consoles. Source: ballerstatus __________________ JBanksblog.com - check it out __________________

09-27-2008, 07:11 PM	#2
InertiaMPP MyPersonalProducer.com Join Date: Jul 2008 Location: Wichita, KS Posts: 52 Repped: 0 Repped 2 Times in 2 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Can't Wait!