05/14/08 - Marvel Partners W/ New Era, Iron Man Gets Fitted

KeepitthorO · 05-14-2008, 05:09 PM

With the recent success of Iron Man, New Era is partnering with Marvel comics to create a new line of superhero themed caps.

New Era, the lead designer and manufacturer of headwear recently made the announcement that it will launch the "Super Heroes" Collection which will feature characters from Marvel's extensive collection.

The first two collections will be focused on the Iron Man and The Incredible Hulk movies. Iron Man caps feature either Iron Man's face or an image of his hand and are already available in selected retail stores throughout the country and online for an estimated $35. The caps will be available in a variety of colors and in either satin or wool fabric.

As SOHH previously reported, Iron Man pulled in nearly $200 million worldwide, in its first weekend and Marvel comics is already working on a sequel as well as other comic book themed flicks.

Gerry Matos, Senior VP of Marketing at New Era, said "We're ecstatic to align ourselves with such an iconic brand as Marvel. With their vast collection of characters and our signature caps as a canvas, we expect the demand for these caps to be high."

source: sohh

KiNG oF KwEeNZ · 05-14-2008, 08:50 PM

its a pretty cool idea, but i already seen them. both the iron man & hulk hats. dem shits looks corny! props for the read

Drink · 05-15-2008, 12:13 AM

Haven't seen them but I'd think it would look corny. Props on the news though. Dope movie.

05-14-2008, 05:09 PM	#1
KeepitthorO "Culture Gone Bad" Join Date: Mar 2008 Location: Boston Posts: 906 Repped: 55 Repped 841 Times in 216 Posts Neg Reps: 31 Neg Repped at 26 Times in 14 Posts	05/14/08 - Marvel Partners W/ New Era, Iron Man Gets Fitted 05/14/08 - Marvel Partners W/ New Era, Iron Man Gets Fitted With the recent success of Iron Man, New Era is partnering with Marvel comics to create a new line of superhero themed caps. New Era, the lead designer and manufacturer of headwear recently made the announcement that it will launch the "Super Heroes" Collection which will feature characters from Marvel's extensive collection. The first two collections will be focused on the Iron Man and The Incredible Hulk movies. Iron Man caps feature either Iron Man's face or an image of his hand and are already available in selected retail stores throughout the country and online for an estimated $35. The caps will be available in a variety of colors and in either satin or wool fabric. As SOHH previously reported, Iron Man pulled in nearly $200 million worldwide, in its first weekend and Marvel comics is already working on a sequel as well as other comic book themed flicks. Gerry Matos, Senior VP of Marketing at New Era, said "We're ecstatic to align ourselves with such an iconic brand as Marvel. With their vast collection of characters and our signature caps as a canvas, we expect the demand for these caps to be high." source: sohh __________________

05-14-2008, 08:50 PM	#2
KiNG oF KwEeNZ Awesome... Yes I Am! Join Date: Feb 2007 Location: Killa Kweenz, New New York Posts: 3,938 Repped: 3,086 Repped 401 Times in 132 Posts Neg Reps: 4 Neg Repped at 9 Times in 8 Posts	its a pretty cool idea, but i already seen them. both the iron man & hulk hats. dem shits looks corny! props for the read __________________ I'm no meteorologist, but I'm pretty sure its raining bitches

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05-15-2008, 12:13 AM	#3
Drink Warrior Join Date: Nov 2006 Posts: 991 Repped: 615 Repped 82 Times in 33 Posts Neg Reps: 1 Neg Repped at 2 Times in 2 Posts	Haven't seen them but I'd think it would look corny. Props on the news though. Dope movie.