02/15/08 - Swizz Beats Goes Green With The Gap

Yb187 · 02-15-2008, 10:18 AM

Clothing retailer Gap completed their "Sound of Color" campaign today. The ad was conceived by assigning five artists a color and having them create an original song based upon the prearranged color. Rapper, producer and Full Surface Records founder Swizz Beatz teamed up with up-and-coming director Tom Gatsoulis on the song "Candy Green." Swizz has previously appeared in Gap advertisements, and will have the benefit of retaining the rights to his music after the month-long viral campaign is finished for Gap.
"I didn't want to do a song I wasn't comfortable giving to the DJs," Swizz tells Billboard. "I took the approach of, 'How would I use green in a painting without making green the main ingredient, and use it in the slickest way?'"
Gap director of advertising Jamie Gersch says the goal of the campaign is to connect with people via digital media and convey the emotion of the company's new spring line. Swizz is the sole Hip Hop artist featured in the campaign, which also includes the Ravonettes, Dntel, the Blakes and Marie Digby. The "Sound of Color" campaign isn't the first foray into the fashion world for Swizz

souce: hihopdx

Daryl Outlaw · 02-15-2008, 01:07 PM

Propzz on the news

THE GHOST · 02-15-2008, 02:22 PM

sounds pretty ill

Kiddjiss · 02-15-2008, 11:35 PM

cool.... propz

02-15-2008, 10:18 AM	#1
Yb187 Veteran Join Date: Apr 2004 Location: PEG CITY Posts: 3,824 Repped: 2,271 Repped 2,388 Times in 284 Posts Neg Reps: 38 Neg Repped at 5 Times in 5 Posts	02/15/08 - Swizz Beats Goes Green With The Gap 02/15/08 - Swizz Beats Goes Green With The Gap Clothing retailer Gap completed their "Sound of Color" campaign today. The ad was conceived by assigning five artists a color and having them create an original song based upon the prearranged color. Rapper, producer and Full Surface Records founder Swizz Beatz teamed up with up-and-coming director Tom Gatsoulis on the song "Candy Green." Swizz has previously appeared in Gap advertisements, and will have the benefit of retaining the rights to his music after the month-long viral campaign is finished for Gap. "I didn't want to do a song I wasn't comfortable giving to the DJs," Swizz tells Billboard. "I took the approach of, 'How would I use green in a painting without making green the main ingredient, and use it in the slickest way?'" Gap director of advertising Jamie Gersch says the goal of the campaign is to connect with people via digital media and convey the emotion of the company's new spring line. Swizz is the sole Hip Hop artist featured in the campaign, which also includes the Ravonettes, Dntel, the Blakes and Marie Digby. The "Sound of Color" campaign isn't the first foray into the fashion world for Swizz souce: hihopdx

02-15-2008, 02:22 PM	#3
THE GHOST D-BLOCK 354 Join Date: Dec 2006 Location: Yonkers, New York Posts: 2,005 Repped: 448 Repped 1,077 Times in 168 Posts Neg Reps: 0 Neg Repped at 13 Times in 9 Posts	sounds pretty ill __________________

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02-15-2008, 01:07 PM	#2
Daryl Outlaw Join Date: Dec 2007 Location: Baltimore Posts: 519 Repped: 316 Repped 33 Times in 16 Posts Neg Reps: 0 Neg Repped at 2 Times in 2 Posts	Propzz on the news

02-15-2008, 11:35 PM	#4
Kiddjiss Banned Join Date: Dec 2007 Location: Q_city Posts: 2,926 Repped: 435 Repped 2,665 Times in 293 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	cool.... propz