02/12/08 - The Roots Kick Off New Concert Series At The Apollo

Queensbridge · 02-12-2008, 03:32 AM

On February 22, The Roots will kick off Heineken's New Legend Concert Series at the Apollo Theater, performing the first of eight quarterly shows set to take over the course of the next two years.

Selected not only for their relevance in Hip-Hop, but also for their longevity, the Grammy-winning Philadelphia group's performance will be preceded by the launch of the Heineken Lounge.

As part of the New Legends series, Heineken will create a customized bar, providing concert goers the opportunity to take full advantage of their experience at the Apollo.

"Heineken has built an outstanding reputation as a taste making brand and a presenter of world class entertainment," says Apollo Theater Foundation president and CEO Jonelle Procope. "We look forward to working with Heineken to give our patrons premier concerts and the best live entertainment experience. As we continue to find innovative ways to keep the Apollo brand fresh and exciting, we embrace relationships that create such terrific synergy as this."

The new partnership comes as the Apollo celebrates the 75th anniversary of Amateur Night, which debuted 1934.

The concert series will serve as the new cornerstone of the legendary Harlem landmark's annual performance schedule, as the Apollo and Heineken embark on a new partnership making the Dutch brand the official beer sponsor of the Apollo Theater.

source=allhiphop

KAallday · 02-12-2008, 08:14 PM

propz...............

Kiddjiss · 02-13-2008, 02:54 PM

propz................

02-12-2008, 03:32 AM	#1
Queensbridge 96 buildings 6 blocks Join Date: Dec 2006 Location: 41st Side Posts: 2,313 Repped: 1,211 Repped 4,472 Times in 541 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	02/12/08 - The Roots Kick Off New Concert Series At The Apollo 02/12/08 - The Roots Kick Off New Concert Series At The Apollo On February 22, The Roots will kick off Heineken's New Legend Concert Series at the Apollo Theater, performing the first of eight quarterly shows set to take over the course of the next two years. Selected not only for their relevance in Hip-Hop, but also for their longevity, the Grammy-winning Philadelphia group's performance will be preceded by the launch of the Heineken Lounge. As part of the New Legends series, Heineken will create a customized bar, providing concert goers the opportunity to take full advantage of their experience at the Apollo. "Heineken has built an outstanding reputation as a taste making brand and a presenter of world class entertainment," says Apollo Theater Foundation president and CEO Jonelle Procope. "We look forward to working with Heineken to give our patrons premier concerts and the best live entertainment experience. As we continue to find innovative ways to keep the Apollo brand fresh and exciting, we embrace relationships that create such terrific synergy as this." The new partnership comes as the Apollo celebrates the 75th anniversary of Amateur Night, which debuted 1934. The concert series will serve as the new cornerstone of the legendary Harlem landmark's annual performance schedule, as the Apollo and Heineken embark on a new partnership making the Dutch brand the official beer sponsor of the Apollo Theater. source=allhiphop __________________ Don't Try To Find A Job Son It's All About Robbin

02-12-2008, 08:14 PM	#2
KAallday Veteran Join Date: Jan 2007 Location: Louisville, Kentucky Posts: 1,421 Repped: 650 Repped 263 Times in 28 Posts Neg Reps: 5 Neg Repped at 3 Times in 2 Posts	propz............... __________________ "You don't gotta like me that's cool, I don't give a fuck, quality time ain't gonna put me in a bigga truck..." "I don't give a fuck if your favorite rapper dies to me that's my spot, I'll celebrate his burial and eat at Ihop" Bank$

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02-13-2008, 02:54 PM	#3
Kiddjiss Banned Join Date: Dec 2007 Location: Q_city Posts: 2,926 Repped: 435 Repped 2,665 Times in 293 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	propz................