11/05/07 - Rocawear Teams With Elizabeth Arden For Debut Fragrance

igetmoney01 · 11-05-2007, 02:24 PM

Beauty products company Elizabeth Arden has entered into a global licensing agreement with Jay-Z's Rocawear and its parent company, Iconix Brand Group.

The union will produce and distribute new men's and women's fragrances, cosmetics, and skincare products with the Rocawear brand.

The debut product under the deal will be the first ever Rocawear fragrance.

"We are excited to partner with an industry giant such as Elizabeth Arden," Jay-Z said. "The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category."

Iconix purchased Rocawear for $210 million dollars in March of 2007.

The company boasts annual retail sales of over $700 million.

Elizabeth Arden's portfolio of brands includes the Elizabeth Taylor fragrance brand, curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love, and others.

"Elizabeth Arden and Iconix have a successful history together, and we are thrilled to grow our relationship with this dynamic collaboration," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "The Rocawear name connects with the customer we want to attract… Elizabeth Arden's leadership in fragrance, coupled with the creative involvement of Shawn 'Jay-Z' Carter and the team at Rocawear and Iconix, will provide us with a strong platform for success."

Rocawear's debut fragrance with Elizabeth Arden is due in stores in the fall of 2008.

SOURCE-ALLHIPHOP

duecemom2004 · 11-05-2007, 02:32 PM

It May Not Do As Well As Diddy But Good Luck..

LadyValentine · 11-05-2007, 02:51 PM

lol

I Have A Feeling This Might Actually Blow Up...With So Many Materialistic, Label Whores Nowadays...Good Luck Shawn

THA WEATHA MAN · 11-05-2007, 06:09 PM

Dont think it will be big but i could be wrong

MC B STREETZ · 11-05-2007, 09:13 PM

i will cop it

w3zz1d3 · 11-05-2007, 10:04 PM

that's your favorite company Elizabeth Arden??you little faggot....you waiting for 50 to drop lady G Unit so you can cope a little dress for you and your dogg....c0cksucker

Zhiwai · 11-05-2007, 10:27 PM

Props on this

GMNRecordsCT3 · 11-07-2007, 11:16 AM

yup..............

11-05-2007, 02:24 PM	#1
igetmoney01 Veteran Join Date: Mar 2005 Location: YO GIRLS HOUSE Posts: 2,730 Repped: 1,215 Repped 2,586 Times in 372 Posts Blog Entries: 1 Neg Reps: 17 Neg Repped at 1 Time in 1 Post	11/05/07 - Rocawear Teams With Elizabeth Arden For Debut Fragrance 11/05/07 - Rocawear Teams With Elizabeth Arden For Debut Fragrance Beauty products company Elizabeth Arden has entered into a global licensing agreement with Jay-Z's Rocawear and its parent company, Iconix Brand Group. The union will produce and distribute new men's and women's fragrances, cosmetics, and skincare products with the Rocawear brand. The debut product under the deal will be the first ever Rocawear fragrance. "We are excited to partner with an industry giant such as Elizabeth Arden," Jay-Z said. "The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category." Iconix purchased Rocawear for $210 million dollars in March of 2007. The company boasts annual retail sales of over $700 million. Elizabeth Arden's portfolio of brands includes the Elizabeth Taylor fragrance brand, curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love, and others. "Elizabeth Arden and Iconix have a successful history together, and we are thrilled to grow our relationship with this dynamic collaboration," said E. Scott Beattie, Chairman and Chief Executive Officer of Elizabeth Arden. "The Rocawear name connects with the customer we want to attract… Elizabeth Arden's leadership in fragrance, coupled with the creative involvement of Shawn 'Jay-Z' Carter and the team at Rocawear and Iconix, will provide us with a strong platform for success." Rocawear's debut fragrance with Elizabeth Arden is due in stores in the fall of 2008. SOURCE-ALLHIPHOP __________________

11-05-2007, 02:32 PM	#2
duecemom2004 Senior Member Join Date: Sep 2007 Location: PHILLY Posts: 202 Repped: 40 Repped 0 Times in 0 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	It May Not Do As Well As Diddy But Good Luck.. __________________ I'M FROM KILLADELPHIA BUT I WANNA LIVE-MEEKA

11-05-2007, 02:51 PM	#3
LadyValentine Veteran Join Date: Nov 2005 Location: Throw A TV At You Crazy Posts: 3,948 Repped: 82 Repped 1,918 Times in 381 Posts Neg Reps: 1 Neg Repped at 36 Times in 31 Posts	lol I Have A Feeling This Might Actually Blow Up...With So Many Materialistic, Label Whores Nowadays...Good Luck Shawn __________________ Why In The Hell Would You Let Your Fingers Type Such Absurdity? - Me

11-05-2007, 06:09 PM	#4
THA WEATHA MAN Cud Make It Rain Or Snow Join Date: Feb 2007 Location: Away From Home Posts: 7,504 Repped: 2,409 Repped 9,895 Times in 685 Posts Neg Reps: 1 Neg Repped at 14 Times in 13 Posts	Dont think it will be big but i could be wrong __________________ "I was taught wise, Im known to extort guys, this aint Cali, its Harlem nigga we do walkbys" -Big L

11-05-2007, 09:13 PM	#5
MC B STREETZ YAYO'S ADVOCATE/HYPE MAN Join Date: Nov 2006 Location: FIND ME IN YA CRIB WIT DA NINA WHERE DA MONEY AT Posts: 18,199 Repped: 3,566 Repped 21,974 Times in 2,200 Posts Neg Reps: 58 Neg Repped at 51 Times in 45 Posts	i will cop it __________________ "I'M A LOUDMOUTH NIGGA BUT MY RUGER SILENT" -TONY YAYO A.K.A TALK OF NEW YORK "ALL YAYO ENEMYS ARE ALL OF MY ENEMYS" - MC B STREETZ A.K.A YAYO'S NINJA

11-05-2007, 10:04 PM	#6
w3zz1d3 Join Date: Apr 2007 Posts: 523 Repped: 24 Repped 472 Times in 145 Posts Neg Reps: 0 Neg Repped at 1 Time in 1 Post	that's your favorite company Elizabeth Arden??you little faggot....you waiting for 50 to drop lady G Unit so you can cope a little dress for you and your dogg....c0cksucker __________________

11-05-2007, 10:27 PM	#7
Zhiwai G_unit_soldier_Chang Join Date: Jan 2006 Location: Puerto Rico Posts: 9,469 Repped: 15 Repped 49 Times in 8 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Props on this

11-07-2007, 11:16 AM	#8
GMNRecordsCT3 Macaroni wit the Cheeesse Join Date: May 2005 Location: Wash Heights, NYC Posts: 17,615 Repped: 6,784 Repped 2,310 Times in 619 Posts Neg Reps: 203 Neg Repped at 50 Times in 40 Posts	yup.............. __________________ myspace.com/bummydavis - soundclick.com/gmnproductions "The name on my car insurance is YOUR FUKIN FAULT!!"

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