04/10/07 - Atlanta Trio, Shop Boyz, Getting Into The Rockstar Mentality

J-Banks · 04-10-2007, 03:19 PM

Atlanta Trio, Shop Boyz, Getting Into The Rockstar Mentality; Sign Deal With Universal Republic

After being pursued by majors since the beginning of the year, Atlanta trio the Shop Boyz and their label OnDeck Records have entered into an agreement with Universal Republic Records for the release of their forthcoming debut.

The group's single, "Party Like A Rockstar," was the most added new single at urban radio last week, building a buzz for their debut, Rockstar Mentality.

Launched by OnDeck Records, the Shop Boyz' initial breakthrough was forged by Atlanta label's CEO, Brian "Bingo" Ward, who has guided the trio's rapid trajectory into the mainstream.

The group's riotous blast of hip hop-meets-rock has helped to transform the Southern hip-hop landscape, emerging from Atlanta's underground music scene and inspiring a new punk wave among the South's hip-hop tastemakers. Buzzing since early 2007, the three members -- Fat, Meanie, and Sheed -- are being hailed as new pioneers of the genre.

"We are excited to be in business with Brian Ward and OnDeck Records," stated Monte Lipman, President Of Universal Republic Records. "Brian is a great recruiter of talent and the SHOP BOYZ exemplifies the cutting edge of a bold new force in hip hop. Their willingness to go beyond the cookie-cutter approach in every way fits our label's artist-driven mission like a glove."

"OnDeck and the 'Party Like A Rock Star' movement is already spreading well beyond the confines of the South," adds Ward, CEO of OnDeck Records. "Monte Lipman and Universal Republic's great track record of thinking out-of-the-box and providing the ultimate exposure for their artists will ensure the Shop Boyz stay 'street' and connect with the millions of fans hungering for something new in hip-hop."

Rockstar Mentality is slated for release on June 26. Until then, the group will be working. They plan to shoot a video for "Party Like A Rockstar" later this week, to be directed by Marc Klasfeld (Nelly, Juvenile, Ludacris, Foo Fighters) and to be shot in their native Atlanta.

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WC AllStar · 04-10-2007, 04:52 PM

propzzzzzzzzzzz

MC B STREETZ · 04-10-2007, 07:09 PM

never heard of them before

digity · 04-10-2007, 07:21 PM

Totally Duuuuuude!!!

GMNRecordsCT3 · 04-11-2007, 09:35 AM

Already posted.

ChUcK C · 04-11-2007, 02:10 PM

neva herd of em

04-10-2007, 03:19 PM	#1
J-Banks Super Moderator Join Date: Feb 2005 Location: Providence, RI Posts: 21,015 Repped: 5,294 Repped 53,425 Times in 7,839 Posts Blog Entries: 1 Neg Reps: 53 Neg Repped at 93 Times in 86 Posts	04/10/07 - Atlanta Trio, Shop Boyz, Getting Into The Rockstar Mentality 04/10/07 - Atlanta Trio, Shop Boyz, Getting Into The Rockstar Mentality Atlanta Trio, Shop Boyz, Getting Into The Rockstar Mentality; Sign Deal With Universal Republic After being pursued by majors since the beginning of the year, Atlanta trio the Shop Boyz and their label OnDeck Records have entered into an agreement with Universal Republic Records for the release of their forthcoming debut. The group's single, "Party Like A Rockstar," was the most added new single at urban radio last week, building a buzz for their debut, Rockstar Mentality. Launched by OnDeck Records, the Shop Boyz' initial breakthrough was forged by Atlanta label's CEO, Brian "Bingo" Ward, who has guided the trio's rapid trajectory into the mainstream. The group's riotous blast of hip hop-meets-rock has helped to transform the Southern hip-hop landscape, emerging from Atlanta's underground music scene and inspiring a new punk wave among the South's hip-hop tastemakers. Buzzing since early 2007, the three members -- Fat, Meanie, and Sheed -- are being hailed as new pioneers of the genre. "We are excited to be in business with Brian Ward and OnDeck Records," stated Monte Lipman, President Of Universal Republic Records. "Brian is a great recruiter of talent and the SHOP BOYZ exemplifies the cutting edge of a bold new force in hip hop. Their willingness to go beyond the cookie-cutter approach in every way fits our label's artist-driven mission like a glove." "OnDeck and the 'Party Like A Rock Star' movement is already spreading well beyond the confines of the South," adds Ward, CEO of OnDeck Records. "Monte Lipman and Universal Republic's great track record of thinking out-of-the-box and providing the ultimate exposure for their artists will ensure the Shop Boyz stay 'street' and connect with the millions of fans hungering for something new in hip-hop." Rockstar Mentality is slated for release on June 26. Until then, the group will be working. They plan to shoot a video for "Party Like A Rockstar" later this week, to be directed by Marc Klasfeld (Nelly, Juvenile, Ludacris, Foo Fighters) and to be shot in their native Atlanta. Source-ballerstatus __________________ JBanksblog.com - check it out __________________

04-10-2007, 04:52 PM	#2
WC AllStar Mr. Solo Dolo Join Date: Jan 2007 Location: I.E. Posts: 4,406 Repped: 1,903 Repped 894 Times in 287 Posts Neg Reps: 102 Neg Repped at 30 Times in 24 Posts	propzzzzzzzzzzz __________________

04-10-2007, 07:09 PM	#3
MC B STREETZ YAYO'S ADVOCATE/HYPE MAN Join Date: Nov 2006 Location: FIND ME IN YA CRIB WIT DA NINA WHERE DA MONEY AT Posts: 18,199 Repped: 3,566 Repped 21,971 Times in 2,200 Posts Neg Reps: 58 Neg Repped at 51 Times in 45 Posts	never heard of them before __________________ "I'M A LOUDMOUTH NIGGA BUT MY RUGER SILENT" -TONY YAYO A.K.A TALK OF NEW YORK "ALL YAYO ENEMYS ARE ALL OF MY ENEMYS" - MC B STREETZ A.K.A YAYO'S NINJA

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04-10-2007, 07:21 PM	#4
digity Join Date: Mar 2005 Posts: 728 Repped: 190 Repped 25 Times in 2 Posts Neg Reps: 17 Neg Repped at 1 Time in 1 Post	Totally Duuuuuude!!!

04-11-2007, 09:35 AM	#5
GMNRecordsCT3 Macaroni wit the Cheeesse Join Date: May 2005 Location: Wash Heights, NYC Posts: 17,607 Repped: 6,779 Repped 2,309 Times in 618 Posts Neg Reps: 202 Neg Repped at 50 Times in 40 Posts	Already posted.

04-11-2007, 02:10 PM	#6
ChUcK C Banned Join Date: Jul 2006 Location: Southside Jamaica Queens,New York Posts: 7,072 Repped: 2,941 Repped 27 Times in 13 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	neva herd of em