02/02/07 - City Of Detroit Draws On Hip Hop To Increase Tourism

J-Banks · 02-02-2007, 09:48 PM

It has been a hard year for hip hop in Detroit, which saw the deaths of J Dilla in February, Proof from D12 later in the summer, and Disco D, one of the founders of Detroit's "ghetto tech" sound and scene which blends electronica and hip hop, only last week.

Despite the loss of some of Detroit's hip hop core, it seems that the city's Visitor's Bureau has recently recognized the strength of the Detroit hip-hop scene as a catalyst for new tourism. Last Wednesday, the Bureau released their new advertising campaign entitled, D. Cars, Culture, Gaming, Music, Sports, reflecting several facets of hip hop's influence.

In the press release, the Visitor's Bureau stated, "Hot cars. Leading-edge music. Vegas-style gaming. Diverse culture. Championship sports. These are the attributes that define metro Detroit and offer the most appeal as a tourism destination." Larry Alexander, CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), said that including music, these five categories give Detroit the identity as "the American city where cool comes from." The ads' demographics focus on a narrow 21 to 34 year old range. While the older baby boomer generation remembers Detroit for its economic deterioration, the youth, especially hip hoppers, see Detroit as a hot bed for each of the five categories. VisitDetroit.com also explicitly takes advantage of Detroit hip hop by giving updates on hip-hop events and a thorough history of its scene, shouting out Eminem, Kid Rock, Slum Village, J Dilla, and old schoolers such as The Crew Called Open Mic, A.W.O.L., Smilee, and Kaos & Mystro.

The aesthetic of the ad campaign also shows glimpses of hip-hop's influence. The campaign's logo (fig. 2) shows a sleeker version of the old English "D" found throughout Detroit hip-hop's marketing. D12, J Dilla and Disco D all use the same type of lettering (fig. 3 - fig. 5) on their album covers. The origins of the old English "D" as a symbol for Detroit definitely started with the Detroit Tiger's insignia (found at header), but Detroit hip hop artists were some of the first to co-opt the symbol to represent the city in their national success. Understanding the brand recognition of the "D" spread by the hip-hop community, the DMCVB has made a smart move in using that symbol to attract a younger crowd to Detroit.

Hopefully the efforts of the DMCVB will breath new life into Detroit hip hop. Although the city has continued to put out important and influential music, economic disparity and the loss of some of Detroit's greats have created the need for new inspiration. Perhaps the influx of a new generation into the city can help Detroit reclaim the artistic reputation it deserves.

source- soundslam

ChUcK C · 02-02-2007, 10:03 PM

1st propz on da news nigga

Me > You · 02-02-2007, 10:16 PM

Ain't noooooooooobody goin 4 no vacation in detroit.

ns_diplomat · 02-02-2007, 10:23 PM

propz.........

Zhiwai · 02-02-2007, 11:17 PM

Props on this

-Grizzly- · 02-03-2007, 12:37 AM

damn d-town always get a bad wrap...........

Snoop · 02-03-2007, 05:39 AM

I don't know what they are using rap for it ????

smokeablunt0r2 · 02-03-2007, 10:01 AM

Quote:

Originally Posted by Me > You

Ain't noooooooooobody goin 4 no vacation in detroit.

lol word, it'z pretty fuccked up tho

$TDUB$ · 02-03-2007, 10:41 AM

propz on info

biggrobb2k · 02-03-2007, 12:32 PM

go here the next detroit great mc's

Detox · 02-03-2007, 05:42 PM

propssssssssssssss

gunitrules · 02-03-2007, 08:39 PM

because they love to exploit the same thing that 'is the root of violence'. you know exactly what im talkin bout

MC B STREETZ · 02-03-2007, 11:10 PM

vacation in detroit? yeah right who

THREATS · 02-04-2007, 02:05 AM

okay cool.

02-02-2007, 09:48 PM	#1
J-Banks Super Moderator Join Date: Feb 2005 Location: Providence, RI Posts: 21,015 Repped: 5,294 Repped 53,425 Times in 7,839 Posts Blog Entries: 1 Neg Reps: 53 Neg Repped at 93 Times in 86 Posts	02/02/07 - City Of Detroit Draws On Hip Hop To Increase Tourism 02/02/07 - City Of Detroit Draws On Hip Hop To Increase Tourism It has been a hard year for hip hop in Detroit, which saw the deaths of J Dilla in February, Proof from D12 later in the summer, and Disco D, one of the founders of Detroit's "ghetto tech" sound and scene which blends electronica and hip hop, only last week. Despite the loss of some of Detroit's hip hop core, it seems that the city's Visitor's Bureau has recently recognized the strength of the Detroit hip-hop scene as a catalyst for new tourism. Last Wednesday, the Bureau released their new advertising campaign entitled, D. Cars, Culture, Gaming, Music, Sports, reflecting several facets of hip hop's influence. In the press release, the Visitor's Bureau stated, "Hot cars. Leading-edge music. Vegas-style gaming. Diverse culture. Championship sports. These are the attributes that define metro Detroit and offer the most appeal as a tourism destination." Larry Alexander, CEO of the Detroit Metro Convention & Visitors Bureau (DMCVB), said that including music, these five categories give Detroit the identity as "the American city where cool comes from." The ads' demographics focus on a narrow 21 to 34 year old range. While the older baby boomer generation remembers Detroit for its economic deterioration, the youth, especially hip hoppers, see Detroit as a hot bed for each of the five categories. VisitDetroit.com also explicitly takes advantage of Detroit hip hop by giving updates on hip-hop events and a thorough history of its scene, shouting out Eminem, Kid Rock, Slum Village, J Dilla, and old schoolers such as The Crew Called Open Mic, A.W.O.L., Smilee, and Kaos & Mystro. The aesthetic of the ad campaign also shows glimpses of hip-hop's influence. The campaign's logo (fig. 2) shows a sleeker version of the old English "D" found throughout Detroit hip-hop's marketing. D12, J Dilla and Disco D all use the same type of lettering (fig. 3 - fig. 5) on their album covers. The origins of the old English "D" as a symbol for Detroit definitely started with the Detroit Tiger's insignia (found at header), but Detroit hip hop artists were some of the first to co-opt the symbol to represent the city in their national success. Understanding the brand recognition of the "D" spread by the hip-hop community, the DMCVB has made a smart move in using that symbol to attract a younger crowd to Detroit. Hopefully the efforts of the DMCVB will breath new life into Detroit hip hop. Although the city has continued to put out important and influential music, economic disparity and the loss of some of Detroit's greats have created the need for new inspiration. Perhaps the influx of a new generation into the city can help Detroit reclaim the artistic reputation it deserves. source- soundslam __________________ JBanksblog.com - check it out __________________

02-02-2007, 10:23 PM	#4
ns_diplomat Reppin' 514 Join Date: Jun 2005 Location: 514 - MTL - 514 Posts: 14,944 Repped: 664 Repped 1,322 Times in 537 Posts Neg Reps: 42 Neg Repped at 76 Times in 61 Posts	propz......... __________________ G-Unit/Shady/Aftermath!! "Shout out to all the people in Montreal - Montreal is real hood. Real gangsta out there." - Juelz Santana

02-03-2007, 12:37 AM	#6
-Grizzly- HoooaAAh Join Date: Nov 2006 Location: Fort Lewis Washington Posts: 1,805 Repped: 820 Repped 587 Times in 138 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	damn d-town always get a bad wrap........... __________________

02-03-2007, 05:39 AM	#7
Snoop Join Date: Jan 2007 Location: Dirty Olkusz in Poland Posts: 525 Repped: 0 Repped 461 Times in 136 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	I don't know what they are using rap for it ???? __________________

02-03-2007, 10:41 AM	#9
$TDUB$ Chasin That Paper Join Date: Nov 2006 Posts: 721 Repped: 26 Repped 890 Times in 99 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	propz on info __________________ http://www.youtube.com/watch?v=sSAeOOjQR-o

02-02-2007, 10:03 PM	#2
ChUcK C Banned Join Date: Jul 2006 Location: Southside Jamaica Queens,New York Posts: 7,072 Repped: 2,941 Repped 27 Times in 13 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	1st propz on da news nigga

02-02-2007, 10:16 PM	#3
Me > You Senior Member Join Date: Feb 2007 Posts: 1,629 Repped: 202 Repped 261 Times in 54 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Ain't noooooooooobody goin 4 no vacation in detroit.

02-02-2007, 11:17 PM	#5
Zhiwai G_unit_soldier_Chang Join Date: Jan 2006 Location: Puerto Rico Posts: 9,469 Repped: 15 Repped 49 Times in 8 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Props on this

02-03-2007, 12:32 PM	#10
biggrobb2k Join Date: Jun 2005 Posts: 390 Repped: 117 Repped 10 Times in 6 Posts Neg Reps: 1 Neg Repped at 2 Times in 2 Posts	go here the next detroit great mc's

02-03-2007, 05:42 PM	#11
Detox Senior Member Join Date: Apr 2006 Posts: 1,131 Repped: 23 Repped 82 Times in 21 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	propssssssssssssss

02-03-2007, 08:39 PM	#12
gunitrules Join Date: Jul 2005 Posts: 801 Repped: 110 Repped 8 Times in 1 Post Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	because they love to exploit the same thing that 'is the root of violence'. you know exactly what im talkin bout

02-03-2007, 11:10 PM	#13
MC B STREETZ YAYO'S ADVOCATE/HYPE MAN Join Date: Nov 2006 Location: FIND ME IN YA CRIB WIT DA NINA WHERE DA MONEY AT Posts: 18,199 Repped: 3,566 Repped 21,971 Times in 2,200 Posts Neg Reps: 58 Neg Repped at 51 Times in 45 Posts	vacation in detroit? yeah right who __________________ "I'M A LOUDMOUTH NIGGA BUT MY RUGER SILENT" -TONY YAYO A.K.A TALK OF NEW YORK "ALL YAYO ENEMYS ARE ALL OF MY ENEMYS" - MC B STREETZ A.K.A YAYO'S NINJA

02-04-2007, 02:05 AM	#14
THREATS Veteran Join Date: Nov 2005 Location: Texas Posts: 9,681 Repped: 525 Repped 263 Times in 138 Posts Neg Reps: 25 Neg Repped at 16 Times in 14 Posts	okay cool.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode