12/18/06 - Kelis, Funkmaster Flex Featured In New Ford Edge Campaign

50=Cent · 12-18-2006, 03:37 PM

Kelis has been tapped to star in a new urban marketing campaign promoting the 2007 Ford Edge crossover utility vehicle (CUV) with an ad campaign featuring a new song titled "Push it to the Edge."

The radio spot, which also features a cameo appearance by Hot 97's Funkmaster Flex, starts airing Wednesday (Dec. 20) on various national and syndicated radio shows, including The Steve Harvey Morning Show and The Tom Joyner Morning Show.

Tonight in New York, Kelis will kick off the new relationship with Ford during Nas' black and white ball, which is being held to celebrate the release of his new album Hip-Hop is Dead.

"I am an informed buyer who likes to shop around for what I like," Kelis said in a statement. "I prefer bold designs and that's what I see when I look at the Edge. I believe it was built to defy expectations and change people's perceptions, two concepts that have helped me define who I am."

An accompanying television commercial featuring Kelis is also slated to start airing nationwide starting in late December and a traditional print advertisement titled "Shattered" will run in various urban publications.

Ford has huge expectations that the Ford Edge CUV will increase its bottom line, which has seen losses into the billions in recent years.

"This is the most important vehicle launch for us this year," Ford's President of the Americas, Mark Fields, told the LA Times in a recent review of The Edge. "The Edge will challenge people's assumptions about Ford. It will even challenge their prejudices."

Fields said he hopes the launch of the Edge will stabilize Ford's market share at 15%, down from the 25% share the company held ten years ago.

MaliQ · 12-18-2006, 04:16 PM

propzzz...

Zhiwai · 12-18-2006, 04:17 PM

Props on this

D-money550 · 12-18-2006, 04:38 PM

Props......

12-18-2006, 03:37 PM	#1
50=Cent Who Run It ? Join Date: Aug 2005 Location: Eu Posts: 4,141 Repped: 1,301 Repped 2,263 Times in 361 Posts Neg Reps: 9 Neg Repped at 6 Times in 3 Posts	12/18/06 - Kelis, Funkmaster Flex Featured In New Ford Edge Campaign 12/18/06 - Kelis, Funkmaster Flex Featured In New Ford Edge Campaign Kelis has been tapped to star in a new urban marketing campaign promoting the 2007 Ford Edge crossover utility vehicle (CUV) with an ad campaign featuring a new song titled "Push it to the Edge." The radio spot, which also features a cameo appearance by Hot 97's Funkmaster Flex, starts airing Wednesday (Dec. 20) on various national and syndicated radio shows, including The Steve Harvey Morning Show and The Tom Joyner Morning Show. Tonight in New York, Kelis will kick off the new relationship with Ford during Nas' black and white ball, which is being held to celebrate the release of his new album Hip-Hop is Dead. "I am an informed buyer who likes to shop around for what I like," Kelis said in a statement. "I prefer bold designs and that's what I see when I look at the Edge. I believe it was built to defy expectations and change people's perceptions, two concepts that have helped me define who I am." An accompanying television commercial featuring Kelis is also slated to start airing nationwide starting in late December and a traditional print advertisement titled "Shattered" will run in various urban publications. Ford has huge expectations that the Ford Edge CUV will increase its bottom line, which has seen losses into the billions in recent years. "This is the most important vehicle launch for us this year," Ford's President of the Americas, Mark Fields, told the LA Times in a recent review of The Edge. "The Edge will challenge people's assumptions about Ford. It will even challenge their prejudices." Fields said he hopes the launch of the Edge will stabilize Ford's market share at 15%, down from the 25% share the company held ten years ago. __________________ " All money ain't good money but i want it, you can give me a blood diamond with blood on it "

12-18-2006, 04:16 PM	#2
MaliQ 08[Detox-L.A.X.-BISD]08 Join Date: Oct 2006 Location: ??? Posts: 4,514 Repped: 342 Repped 1,822 Times in 177 Posts Neg Reps: 0 Neg Repped at 3 Times in 2 Posts	propzzz... __________________ Sunny days wouldn't be special, if it wasn't for rain... Joy wouldn't feel so good, if it wasn't for pain... Death gotta be easy, 'cause life is hard... It'll leave you physically, mentally, and emotionally scarred. - 50 Cent

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12-18-2006, 04:17 PM	#3
Zhiwai G_unit_soldier_Chang Join Date: Jan 2006 Location: Puerto Rico Posts: 9,469 Repped: 15 Repped 49 Times in 8 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Props on this

12-18-2006, 04:38 PM	#4
D-money550 Join Date: Sep 2006 Posts: 972 Repped: 194 Repped 65 Times in 23 Posts Neg Reps: 0 Neg Repped at 0 Times in 0 Posts	Props......