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Old 10-24-2007, 11:42 AM   #1
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Default 10/24/07 - Omillio Sparks - Far From Roc-Bottom

10/24/07 - Omillio Sparks - Far From Roc-Bottom

Just as Eminem proclaimed in his song "Lose Yourself"; "you only have one shot, do not miss your time to blow; this opportunity comes once in a lifetime." Those are the words that every artist lives by when they fanaticize of making it to the big time. Every unknown MC trying to break into the world of Hip-Hop wants a taste of the glamorous life.

Whether they want to publicly admit it, or not. They all want segments on MTV Cribs, to being the headliner for tours, and to be adored by millions of screaming fans. Some are just a lot more modest than others, when speaking about [their] personal goals.

History has shown us that in the entertainment business, it’s not about what you know; it’s about whom you know. It’s sad, but very true. You can be the most talented person in the world, and have the door shut right in your face; because you lack the necessary connections. Or you can be one of the lucky few that has the connections; and the talent needed gain the spotlight that everyone craves.


This is the case for West Philadelphia native, Kenneth Johnson; better known as Omillio Sparks. The kid from Philly, and formerly of Roc-A-Fella's State Property fame; has grown into a wise businessman over the past eight years.

After being signed to Roc-A-Fella Records in 1999 through Beanie Sigel, things were on the up-and-up for the bright young star. When he, along with fellow State Property cohorts invaded the Funk Master Flex Show on Hot 97 and took it over; the fire was already lit. And it seemed that it would be a very long time before it fizzled out.

But with only two group albums in eight years, one movie, Beanie Sigel's incarceration (has since been released), and the break up of Roc-A-Fella Your browser does not support inline frames or is currently configured not to display inline frames. ong>; O. Sparks looked more like an outsider looking in. Now as he sets forth to debut his solo project, The Payback through his own imprint Colossal Entertainment; Omillio Sparks lets the world know that all that glitters; isn't gold.


Talk about Philadelphia. How was it like growing up there?

Man, it was cool growing up there. We had Schooly D, and we had a couple of other big artists coming out of there. So it was cool coming up in Philly.

So what have you been up to lately? What new projects are you working on?

Well my project is called The Payback, and I also have another movie in the works called Ex$pendable. I got another movie coming out called What We Do. I'm just movie central right now. It’s just popping off right now; there are a lot of things that I'm working on.

Is there any particular reason you named your album The Payback

Well yeah, there were a bunch of reasons man. Like when that whole thing happened with the Roc; I didn't know where my next step was coming from. Then, when the Roc was going over to Def Jam, they didn't take me; know what I'm saying. They left me hanging in the wind, and besides that, I had some other personal problems too. Like my money was low, my lady was tripping on me, and I couldn't get distribution. But I was still in grind-mode, and now I got my own company. We are in full effect now.

Was it hard to make a solo album, after being involved in just group projects?

Nah, not at all. Even with all that other stuff going on, it wasn't hard for me to do that. Because I was starving; and I was hungry, know what I'm saying. The more things I go through, the better I write. So every time something hit me, and I'd recover from it. It was like; "BOOM!" I'd make a rhyme. So it wasn't hard at all. Man, it made me strong actually.

Do you still keep in contact with all the members of State Property?

No doubt, I'm in contact with everybody, except for Freeway. I done talked to Mac [Beanie], and Oschino is on my new mixtape. I still talk to the [Young] Gunnas, I just don't talk to Freeway that much. But I'm still in contact with the boys.

So everything is still cool between you and Beanie?

Yeah, ain't nothing bad between us.

What did you learn from your experience at Roc-A-Fella and working with Jay-Z?

Just to handle your business, keep your mind on your money, man. Keep your folks tight, and keep your business tight. And I'll tell you that and that everything is not what its cracked up to be. I want to see everything in writing, and after that; my lawyer has to see it in writing. That's what l learned man, straight up.

How was your mind set during that time when The Roc was going through turmoil?

It was crazy man; I never knew why we didn't come out. [Long pause] Listen man, we had State Property. Oschino and me was a group, Crakk [Peedi] was a solo artist, Beanie, was a solo artist, Freeway was a solo, artist, and The Young Gunnas was a group. Then we got to Hot 97, and we was all in one building.


Yeah, I remember that night. Y'all took over the station.

Yeah that night was CRAZY! You feel me? Then everybody was like; "damn these n***as are hot!" "So what's up with them?" So that was a buzz for us, and then here comes the State Property album. But we was still all broke. And there wasn't anything before someone came; and actually worked out the deal for us to promote State Property.

We was like; "if we're State Property, and we doing all this, then where's our cash at?" So that's how that was going down. Then Oschino and me couldn't come out, because he was going to jail and I was working. I was under contract with Oschino, so I couldn't sign without him. Then Freeway did a song with Puffy and them, so he was about to drop his record; and we still got pushed back some more.

So meanwhile back at the ranch, [Laughs] we still kept it popping, because we did State Property: The Movie, and we hit the road. But we was like; "hold up!" Because we're working but, everybody ain't eating. So that's how it went down, and we never came out.

But we was still riding. We were like; "Jay you're our man you're the boss, so we're riding with you." "If anybody comes at ya neck, you ain't got to say nothing we got you, just fall back."

So when Roc-A-Fella broke up and Jay took the rest of them and left us, that's when we was like; "WHOA!” "HOLD UP!" But this is a business know what I'm saying, it was all business. But now I got my own company, Colossal Entertainment.

So were you just chilling, and hanging around during that time period?

Well, I wasn't chilling. But before I started making music; I had to handle my business. I had got with my business partner, then we had formed the company, know what I'm saying. So first I had to get comfortable, before anything else.

So how did the situation come about with you writing the hook for I Just Wanna Luv You (Give It 2 Me) for Jay-Z?

I was just in the studio, I was in the B Room, and [they] were in the A Room. Then Mac came into the B Room, and he heard me laying the song down. Then he went back into the A Room to tell Hov what was going on. Then Hov came back into the B Room, know what I'm saying.Then Hov heard the hook, and he wanted it. Next thing you know, I'm flying to go meet Pharrell, and shoot the video out in L.A.

What other material have you written?

Well I wrote seven songs off the first State Property album, and six off the second State Property album. I had something on The Blueprint 2: The Gift & The Curse album too. I did a lot of writing; thank God for the publishing companies. [Laughing]

That ASCAP money must be looking real good right now?

Oh right! Now its good! We get about $8.00 per record, we just chilling man. I'm just feeling good, and going shopping. [Smiles]

Is it hard switching from artist to CEO? Or do you wear both hats equally?

You would think that, but with all the crap I went through; it already made me a CEO. Because my brain thinks big business first; that's just second nature right now. Everything I do, I plan it out first. I figure out in which direction I'm moving, in and I execute, know what I'm saying.

So what's one of the toughest lessons you've learned in the music business so far?

[Long pause] This is what I've learned. I learned that it doesn't matter who you are; whether you're Puffy, Jay-Z, or just anybody with a sh*t load of cash, always know who you are. That's the biggest thing I've learned. When I got up [there], I was riding with the people who had the money, so I thought everything was going to be right. And that ain't always what its cracked up to be. Just make sure you handle your own business; because if you don't see no results, then you're working for nothing.



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