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Old 07-02-2007, 03:31 PM   #1
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Default 07/02/07 - DL - Diversification

07/02/07 - DL - Diversification

Few rappers fail to get it in today’s day and age. It’s rap or bust for many. Not even a thought as to what to do if rap doesn’t work out. One person who I cant apply that school of thinking to is Queens rapper, DL. Growing up in the same streets that housed LL and Run DMC, DL was a rap fanatic from the jump and a street hustler at the same time. Rap took a backseat to the streets for a while till DL realized the potential he had and the money that could be made in the game. Now, with his hit single, “Bossman” on the Billboard charts and a movie about to drop titled “Paper Chasing,” the MC who many compare to LL will show he’s worthy of the comparison and have an even longer career than the Farmer Blvd legend.

Nobodysmiling.com : How’s everything going?

DL : Everything is going well. We are in post-production for a movie we’ve been working on which is receiving rave reviews from industry insiders. Aside from that, we are doing the soundtrack to the film which will be big and my music also.

Nobodysmiling.com : Tell me about the movie...What’s it about?

DL : We got an urban-crime drama called “Paper Chasin” and it stars me and some other up and coming actors. It revolves around Hip-Hop and a man whose living life on the streets and money drives him to succeed. The movie focuses on all the trials and tribulations of the main character and how after a few jail stints, he gets his life together and realizes it’s time for him to take life serious and stop messing around.

Nobodysmiling.com : You got into acting pretty early. Does this mean this could be a career during or after rap?

DL : I wouldn’t mind doing it, but I can’t say I’m striving to become a full-time actor. Music is the main focus.

Nobodysmiling.com :: Is this movie auto-biographical?

DL : Yes it’s inspired by actual events with bits of embellishment for entertainment purposes. It’s based in events that occurred in my life and one of my childhood friends.

Nobodysmiling.com : Tell me about growing up in Queens?

DL : Ummm...I could say a lot of things. I’m glad I grew up out there. I grew up in the same neighborhood as Run DMC and LL Cool J. I was exposed to so many prominent figures who became successful from my part of town which gave me a lot of motivation.

Nobodysmiling.com : Now when you were younger you were involved in the “street life.” Did you go from the street life to rapping or was it always a passion of yours?

DL : Anybody who comes from the street who says Hip-Hop isn’t a part of them would be lying. I was always involved in rap. I was on the block due to dire circumstances around me. When I was younger, everyone looked up to those doing it big on the block and I fell into that trap. Hip-Hop was always a part of me and I never lost the passion.

Nobodysmiling.com : When would you say you started your rap career?

DL : Mid to late 90's. Prior to that, I’d been making demo tapes and trying to get on. But after a while, I just got tired of dealing with A&R’s and the industry in general. That drove me to start my own label in 97 or 98.

Nobodysmiling.com : Looking at how rappers are barely making any returns on records these days, do you feel your chances of getting signed are slim?

DL : My plan is to build up enough value in my company to get a joint venture deal. There’s always companies looking to be acquired so being signed to a label deal is cool as long as I can get a joint venture deal for distribution.

Nobodysmiling.com : Southern rappers are pretty heavy in the independent game. They move cd’s from anywhere and everywhere and people seem to buy more records down south. Have you found it easy or difficult to sell records up here?

DL : Quite honestly, New York is a tricky thing. We have 9 million people in this state and it’s very difficult to get people interested in something that your doing. People have their own concerns and goals. A school talent show may be the talk of the town down south or out in the middle, but it would barely make a blip on the radar out here. It’s very hard to get attention out here.

Nobodysmiling.com : Do you feel major label A&R’s are even checking for NY artists anymore?

DL : No disrespect, but I think today’s A&R’s are very conservative. Right now, the south is winning. No question about that. In the end, A&R’s are working people who have to protect their jobs and are usually forced to be safe and not take risks.

Nobodysmiling.com : What makes you stand out from other MC’s?

DL : There’s not a huge difference in content. If I said there was, I’d be lying to you. I put my money where my mouth is all the time. Too many MC’s say they believe in themselves, but don’t do what’s necessary to bring their careers to the next level. I also raise the bar artistically. I excecutive produced “Paper Chasing.” Why make a music video when I can do a movie? Videos give you no financial returns, but a movie can.

Nobodysmiling.com : A lot of people compare your mic skills to LL? How much of an honor is that for you considering your from the same hood? Do you agree with that assessment?

DL : I’ll put it like this...He is the cornerstone of Hip-Hop. The comparison doesn’t bother me, but I feel there are differences. My voice is fairly similar to his, but our style has differences. We both grew up differently and I know the music reflects that.

Nobodysmiling.com : How serious is performing to you? Do you think a lot of artists take that part of the game seriously?

DL : I really don’t pay a lot of mind to other artists. As far as me, I feel if someone is going to come out and pay top dollar for your show, you have to give them the show of their lives. People work hard for their money and don’t want to see their favorite artist and be disappointed.

Nobodysmiling.com : How did you get the attention of DJ Absolut (NY) and DJ Truly Odd (California)?

DL : I approached each of them and told them what I wanted to do and my goals and we spoke. They both saw my vision and respected me and it’s all history from then on out.

Nobodysmiling.com : Outside of NY and Cali, where is your music being played at heavy?

DL : Texas is really feeling my music. My single “Bossman” is #7 this week on the Billboard Hip-Hop and R&B charts. The song is starting to spread out more.

Nobodysmiling.com : Tell me about the video.

DL : We did a great video for the single back in my hood so things are developing quickly. One thing about NY is that it’s so money driven. If you go to Cali, you can have a 64 in a video and be in the hood and still be the man. I did that exactly and took it back to the essence. A lot of artists can’t go back to their own hoods anymore. I can

Nobodysmiling.com : How happy were you when you heard the single charted?

DL : (Laughing) I hate to say it, but it’s kind of like sex. You enjoy it for the moment and then it’s like whatever, you got to get back to work. That’s my attitude.

Nobodysmiling.com : Tell me about the 2 new singles?

DL : “Bossman” is the single out now. I’m working on the 2nd single called “Make it Bounce.” Club song. The first was for my peoples back home, and “Make it Bounce” will show my versatility.

Nobodysmiling.com : Any plans outside of rap? How important do you think it is to branch out considering the lack of money being made in the rap game today?

DL : Plans...I have so many plans. I got a lot of different plans, but don’t want to disclose anything yet. As far as money, it’s very important to have financial stability and freedom. Until you have those two, you won’t be able to sit still.

Nobodysmiling.com : Who will you be working with on the soundtrack and the album?

DL : The soundtrack...aww man, we have a couple of people. I like to deal with younger, unsigned artists because they fail to get a shot and I want to show them love. I have an artist named Ishmag amongst others on the label. We will be working with DV Alias Khryst and might be working with Juggaknot as well.

Nobodysmiling.com : Anything else you want to tell the public?

DL : Keep your ears and eyes out for the movie. If you love hip-hop or aren’t too familiar with the culture and want to get a feel for it, this is for you. If you want to buy the bootleg, knock yourself out, but understand nothing is better than watching it in the theatre.

Nobodysmiling.com : Will it be in select theatres or nationwide?

DL : Not sure yet, but there is serious interest from numerous distributors so you’ll find out in due time.
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