The Real K.I.N.G.

It was inevitable that Kanye West would eventually namecheck Patrick Bateman. Great suits, delusions of grandeur: the über-yuppie from Brett Easton Ellis's Eighties satire American Psycho is an ideal touchstone for someone whose self-regard and addiction to shopping had grown so out of hand that even other rappers might have thought him a bit flash. West announced Bateman's influence on his fourth album, 808s and Heartbreak, earlier this year, sidestepping feminist outrage by citing the way his role model 'was all about labels', rather than admiring his creative approach to butchering women.

Kanye West 808s and Heartbreak (Roc-A-Fella) Buy 808s and Heartbreak at the Guardian shop West has also clocked the moral of Easton Ellis's tale: there's more to life than buying stuff, even cool Japanese stuff you can picture on your blog (something West does himself with alarming frequency). The twin wake-up calls were the sudden death of his mother, Donda, following plastic surgery last year, and the demise of his engagement to designer Alexis Phifer in April. Hence this album-long bout of emotional stock taking. Ten of the 11 tracks are inspired by the break-up, one by his mum, and the tone is that of a globe-trotting millionaire picking at the gold bars of his luxurious cage. 'My friend showed me pictures of his kids/ All I could show him was pictures of my cribs,' he confesses during swooning opener 'Welcome to Heartbreak'. West's restraint is admirable for one so used to getting what he wants: some of his peers would have nipped to Africa and blown a few grand on an orphan.

In the world of hip hop, introspection rarely lasts more than one track, although this is barely a rap album at all, even though each song is constructed with the genre's classic drum machine, the Roland TR-808, as well as its latest gizmo, the Antares Auto-Tune, popularised by backing singer turned robot-voiced star, T-Pain. The 808 and vocal pitch-shifting are also features of house, techno and drum'n'bass, all absorbed by West's radical electro-pop; he is finishing the work begun by producers Timbaland and Pharrell Williams in drawing on areas of black music thought sissy by rap's still macho core audience. The frosty synths of 'Coldest Winter' are pure Detroit techno, while 'Say You Will' is R Kelly does Kraftwerk, a slow jam built around a simple radioactive pulse.

Predictably, the hardcore are baffled (sample internet response: 'Has Kanye gone crazy?') but West stopped appealing to them after he toured with U2. He's a pop star now, and, thankfully, an iconoclastic one. In fact, he hardly rhymes at all, half-speaking, half-singing, his wobbly vocal endlessly warped by the Auto-Tune. It suits the mood: if the modern world has turned you into a consumer automaton, then an acoustic guitar just won't cut it.

Disappointingly, West's take on his troubles is less sophisticated and the complaints are standard male celebrity griping. So it might be 2008 but women are still frightening. 'You're like the girl from Misery,' he chides over 'Robocop"s terrific jackhammer rhythm (in reality you'd probably need to down his bodyguard before breaking his legs, Kathy Bates-style). According to 'Love Lockdown', female companionship is not conducive to megastardom either ('I can't keep myself/ And still keep you too'). However, 'Streetlight' is a heartfelt ballad, so magnificently Eighties it might as well be blaring from Don Johnson's Ferrari as he heads out on another lonely moonlight drive around Miami.

Killing the pain by throwing himself into his work, West is promising another record soon, although it's unclear whether it will be an Amnesiac-style companion to what is essentially his equivalent of Radiohead's Kid A, a slate-cleaning exercise that allows for creative, and in this case personal, rebirth. It might seem harsh but let's hope he doesn't find too much happiness in the meantime. Loneliness is proving quite the muse.

Download 'Heartless'; 'Coldest Winter'; 'Robocop'

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R.O.B.

BornIntoThis

i agree wit a 4/5..

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Antidote

i would give the album 1/5 on a hip hop album scale
3/5 on a pop scale
and 5/5 on a homo thug love music scale

BornIntoThis

it wasn't even hip hop

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13ubba

This Shit was Garbage Like Lupe Album

xPaperPlanes78x

anyways....the album is dope...luv it. you can tell this comes from the heart and in the end you can ever beat that.

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If you rep me ill do the same...

Antidote

I can make you feel it in yo chest from the back....you can't beat dat either rite? FAGGGGG

KANYE nEW ALBUM FOR DEM HOMO THUGS, HOEZ, DEM UGLY HOES EXPiCALLY DEM UGLIER HOEZ DEN THAT 2

The Real K.I.N.G.

This is a pop album from a hip hop artist which is why I posted the review with (Pop) in the title. Kanye ain't never say he was a thug so idk what you talkin bout.

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R.O.B.

xPaperPlanes78x

lmao thanks king ^^^ thats what i'm saying...the dude never once said this was hip hop or anything related to hip hop, homo thug....smh.....i remeber when this forum use to be cool.....groupies everywhere....when it comes to lyrics this shit <<<< 50's last two albums...hate it or love it..this album will go plat watch

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If you rep me ill do the same...

Mr Wavez

Still Talking about rappers out of 50 cents League?


Anyways I agree with the article...

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"Victory Consistantly, Train All Year To Be The Enemy's Misery" - Weezy